We rate the “Goodness” of food.
We believe that by rigorously analyzing a company's history and the ingredients it chooses, we can separate the good from the well-meaning. By choosing highly-rated foods, you'll be eating
food that feels better, tastes better, is better. Products can receive a rating of Good, Very Good, or Great.
A responsible business may choose ingredients that don't reflect the standards it applies to the rest of its business practices. If palm oil is used in their "healthy" products, the HowGood ratings reflect that its cultivation damages ecosystems. Every ingredient has trade-offs; we measure the impacts and help you decide which products are great.
You can view a sample product page or search by name in the box below: