HowGood is an independent research company and SaaS data platform with the world’s largest database on food product sustainability. With more than 33,000 ingredients, chemicals and materials assessed, HowGood helps leading brands, retailers, suppliers and restaurants to measure, manage, and communicate their environmental and social impact.
Join the HowGood Material Directory
Receive exposure to a global network of food & beverage brands
Are your ingredients getting the love they deserve?
Brands are evaluating suppliers based on their sustainability goals.
Submit your ingredients to the portal to showcase your positive impact and reach brands that are searching for new suppliers.
Leading CPGs use HowGood’s platform to assess ingredient sustainability and find compatible suppliers
Ensure your ingredients are properly represented
Through HowGood’s platform, brands make product development and sourcing decisions based on ingredient-level sustainability insights. Make sure brands have the most complete and up-to-date data they need to accurately assess the ingredients they source from you.
Showcase your ingredients to a global network of brands
Brands are interested in sourcing sustainable ingredients to improve the impact of their products. HowGood’s Material Directory gives brands access to reliable data that demonstrates sustainability practices and helps them find new suppliers.
Keep up with the expansion of carbon commitments
Nearly half of leading food brands have set carbon reduction goals, and ingredient suppliers represent over 80% of their total emissions. Appeal to brands and help them reach their goals by surfacing your sustainability initiatives through the portal.
Gain a competitive edge in a growing market
Exposing ingredient-level sustainability data can help you stand out in an increasingly crowded marketplace. By responding to the demand for transparency, you have a chance to form stronger partnerships with brands and grow sales.
Why are brands interested in the directory?
Measure social and environmental impact of their ingredients and products over time
Develop more sustainable products by assessing ingredient alternatives, sourcing locations, certifications and suppliers
Respond to consumer demand for greater transparency and drive preference through more sustainable products
By submitting basic ingredient information, you are featured in HowGood’s global Material Directory and receive exposure to leading brands.
Agriculture today represents 60% of our GHG emissions, and roughly 90% of our water footprint. Our goal is to transform our products by changing the way our key ingredients are produced.
General Mills is committed to converting 25-35% of its global ingredient sourcing footprint to regenerative agriculture practices by 2030.
Register
Showcase your ingredients to leading brands
Share basic information about your ingredients through the Ingredient Supplier Portal so that your existing customers and potential new partners can see what you have to offer.
Download and fill out this form to submit your ingredients to the portal.
Are you a brand?
Contact us to find out how to receive access to the Ingredient Supplier Portal.
HowGood is a Saas sustainability intelligence platform with the world’s largest product and ingredient impact database. We partner with brands, retailers, suppliers and restaurants to unlock the regenerative potential of global food systems.
HowGood
10 Gagnon Dr.
Stone Ridge
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