Make sustainability claims with confidence
Gain competitive advantage with data-backed, auditable claims for B2B and B2C.
Join a network of leaders across the global food system
Drive sales with third party verified sustainability claims
Sustainability Scorecard
B2B Scorecard
Instantly export a scorecard with key product- or portfolio-level sustainability data to support your sales pitch. Scorecard includes carbon footprint, industry benchmarking, and eligible sustainability attributes.
Climate Labels
Carbon Footprint
HowGood’s Carbon Footprint impact label is a measure of the greenhouse gas emissions (GHGs) of a product, from Cradle-to-shelf. It communicates the carbon footprint of a product by quantifying the GHG emissions generated in kilograms of carbon dioxide equivalent per kilogram of product (kg CO2e / kg).
Blue Water Footprint
Blue Water Footprint is a measure of the blue water usage required for growing a product’s ingredients, and the blue water scarcity in their respective regions.
Comparative Claims
GHG Emissions
Show how the carbon footprint of your product compares to similar products.
Blue Water Usage
Show how the blue water usage of your product compares to similar products.
Sustainability Attributes
Climate Friendy
Climate Friendly products have Cradle-to-gate greenhouse gas emissions lower than 70% of all products assessed by HowGood.
Water Smart
Water Smart products are less of a stress on the blue water resources in the regions where their ingredients are grown.
Fair Labor
Fair Labor products contain ingredients sourced from locations with low risk of child or forced labor.
Clean Label
Clean Label products have a simple formula with seven or fewer ingredients that are all minimally processed.
Minimally Processed
Minimally Processed products are made with ingredients that are not dependent on commercial or industrial processing.
Low Synthetic Inputs
Low Synthetic Inputs products contain ingredients that minimize the use of petroleum-based herbicides, fungicides, fertilizers and other chemicals.
Product Sustainability Ratings
HowGood "Best" Rating
Products that achieve the HowGood “Best” Rating have an overall environmental and social sustainability impact that is better than 95% of food products assessed by HowGood.
HowGood "Great" Rating
Products that achieve the HowGood “Great” Rating have an overall environmental and social sustainability impact that is better than 85% of food products assessed by HowGood.
HowGood "Good" Rating
Products that achieve the HowGood “Good” Rating have an overall environmental and social sustainability impact that is better than 75% of food products assessed by HowGood.
Discover 3rd party verified claims that drive sustainability ROI
HowGood has developed the world’s largest product sustainability database through an ongoing process of exhaustive data collection, analysis of peer-reviewed science, and a progressive heuristic approach to mapping and assessing sustainability data. All so that we can help you make substantiated sustainability claims.
Discover
Get started with an impact assessment to discover the areas where your products stand out.
Upload your products and instantly see the sustainability claims that each recipe achieves. Check out the different types of data-driven claims that HowGood powers.
Validate
Submit claims for validation to ensure they are well-founded and ready for public communication.
Once you’ve determined claims you’d like to make, HowGood’s Research Team will review and check that your data is aligned with the latest scientific research.
Go to market
Use your claims in B2B sales, marketing campaigns, e-commerce, or on-pack.
Tell your sustainability story with data-backed claims on the channels that are most important to your brand. Whether B2B or B2C, you can rest easy knowing your messaging is supported by rigorous methodology and the gold standard in impact accounting.
Innovate
Continuously strategize and innovate toward new claims throughout your product development process.
Get instant insight into sustainability claims when developing new or existing products and test different claims in market. Learn more about R&D-powered carbon reduction.
