Products that achieve the climate-friendly attribute have agriculture and ingredient processing greenhouse gas emissions that are lower than 70% of all products assessed by HowGood.
Communicate product sustainability to environmentally-conscious consumers with sustainability claims
70%
of shoppers will pay more for a sustainable product
88%
of shoppers would like brands to help them be more environmentally friendly and ethical
Empower your consumers to make purchasing decisions in line with their values and stand out from your competitors with data-backed, substantiated sustainability claims.
Products that achieve the climate-friendly attribute have agriculture and ingredient processing greenhouse gas emissions that are lower than 70% of all products assessed by HowGood.
Products that receive HowGood’ Low Synthetic Inputs contain ingredients that minimize the use of petroleum-based herbicides, fungicides, fertilizers and other chemicals.
Products that receive HowGood’s Minimally Processed are made with ingredients that are not dependent on commercial or industrial processing.
Products that receive HowGood’s Clean Label have a simple formula with seven or fewer ingredients that are all minimally processed.
Products that receive HowGood’s Water Smart are less of a stress on the blue water resources in the regions where their ingredients are grown.
Products that receive HowGood’s Fair Labor contain ingredients sourced from locations with low risk of child or forced labor.
Learn how Quinn Snacks gained press coverage for achieving the Climate Friendly attribute on-pack, and online!
Respond to customer demand for greater transparency while building your brand reputation and demonstrating your commitment to sustainability with data.
HowGood’s Carbon Footprint impact label is a measure of the greenhouse gas emissions (GHGs) of a product, from Cradle-to-shelf. It communicates the carbon footprint of a product by quantifying the GHG emissions generated in kilograms of carbon dioxide equivalent per kilogram of product (kg CO2e / kg).
Learn how Chipotle empowers diners to select meals that align with their values via the Real Foodprint app.
Help your customers easily compare products and quickly identify the most sustainable options for environmental, social, and animal welfare impacts.
This product has an environmental and social impact better than 95% of food products assessed by HowGood.
This product has an environmental and social impact better than 85% of food products assessed by HowGood.
This product has an environmental and social impact better than 70% of food products assessed by HowGood.
Learn how a major retailer achieved a 234% sales lift for products that achieved the “Best” rating, by assessing the sustainability of 400,000 products on-shelf.
Turn insights into clear sales messaging that demonstrates why customers should prefer your products over similar alternatives in the market.
Our soy milk has 95% lower on-farm GHG emissions than dairy milk.
Show how the carbon footprint of your product compares to similar products
Our ice cream uses 92% less blue water than organic ice creams.
Show how the blue water usage of your product compares to similar products
With a hyper-focus on the global food system, our team of researchers and data scientists brings 3rd party verified impact data to our customers’ daily workflows with unparalled granularity and precision.
HowGood is an independent research company and SaaS data platform with the world’s largest database on food product sustainability. With more than 33,000 ingredients, chemicals and materials assessed, HowGood helps leading brands, retailers, suppliers and restaurants to measure, manage, and communicate their environmental and social impact.
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