Make sustainability claims with confidence.

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DREAM BIG, PLAY IT SAFE.

HowGood supports you in making bold sustainability claims backed by rigorous, vetted data

Proven Success

Join leaders across the food industry who are driving sales with HowGood-powered claims

industry gold standard

Ensure claims are built on industry-recognized methodologies and supported by the latest scientific research

Agile & Actionable

Discover claims that elevate your unique brand story and integrate seamlessly into your ESG strategy

GO TO MARKET PROCESS

Explore and discover sustainability claims that highlight your key impact differentiators

DISCOVER

Get started with an impact assessment to discover the areas where your products stand out

Upload your products and instantly see the sustainability claims that each recipe achieves. Check out the different types of data-driven claims that HowGood powers.

VALIDATE

Submit claims for validation to ensure they are well-founded and ready for public communication

Once you’ve determined claims you’d like to make, HowGood’s Research Team will review and check that your data is aligned with the latest scientific research.

GO TO MARKET

Use your claims in B2B sales, marketing campaigns, e-commerce, or on-pack

Tell your sustainability story with data-backed claims on the channels that are most important to your brand. Whether B2B or B2C, you can rest easy knowing your messaging is supported by rigorous methodology and the gold standard in impact accounting.

INNOVATE

Continuously strategize and innovate toward new claims throughout your product development process

Get instant insight into sustainability claims when developing new or existing products and test different claims in market. Learn more about how Latis supports Sustainable Innovation.

OUR CUSTOMERS

How leading food companies are using HowGood-powered sustainability claims

Ahold Delhaize e-commerce product sustainability attributes

National grocery chain drives sales of sustainably-produced products with in-store and e-commerce attributes

Chipotle “Real Foodprint” impact labeling

Fast casual restaurant embraces "radical transparency" with HowGood-powered impact data for every meal item

White Leaf Provisions B2B sustainabilty scorecard

Impact-driven brand uses sustainability data to tell their story and gains shelf space at major retailer

OUR CLAIMS

Comprehensive sustainability claims for food products

Impact Labels

Comparative Claims

Sustainability Attributes

Product Sustainability Ratings

B2B Sustainability Scorecard

INDUSTRY-LEADING RESEARCH & METHODOLOGY

With a hyper-focus on the global food system, our team of researchers and data scientists brings 3rd party verified impact data to our customers’ daily workflows with unparalled granularity and precision.

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Talk to our team

Learn how HowGood can help you communicate product sustainability

STEP TWO

Upload ingredient form

Get discovered by SMEs & FMCGs and/or enhance your customer relationships by adding your ingredients to HowGood's Supplier Portal for the Big Food Redesign Challenge.

WEBINAR

Regulatory trends in sustainability: How food brands should prepare in the next 6-12 months

SEPTEMBER 12, 2023 | 12 – 1 PM EST
Join HowGood’s General Counsel for an overview of some of the upcoming key global sustainability regulations that should be top-of-mind for food industry professionals, with a focus on what and how to best prepare.
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