Marketing & Public Claims

Communicate product sustainability to environmentally-conscious consumers with sustainability claims

SUSTAINABILITY REPORTING

MARKETING & PUBLIC CLAIMS

SUSTAINABLE INNOVATION

70%

of shoppers will pay more for a sustainable product

88%

of shoppers would like brands to help them be more environmentally friendly and ethical

Source: Progressive Grocer, 2022

Use HowGood's Sustainability Claims to:

  • Strengthen your marketing and drive sales of sustainable products
  • Gain a competitive edge in a quickly-changing marketplace
  • Avoid greenwashing by using fully-vetted ingredient data
  • Align your brand with the impact metrics that matter most
TALK TO OUR TEAM ABOUT SUSTAINABILITY CLAIMS

Communicate your product impact with confidence, knowing that your claims are backed by the highest standards of scientific research.

HowGood Climate Friendly-primary (1)

Sustainability Attributes

carbon footprint

Impact Labels

howgood best rating

Sustainability Ratings

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Comparative Claims

Sustainability Attributes

COMMUNICATE YOUR PRODUCTS' POSITIVE IMPACT

Empower your consumers to make purchasing decisions in line with their values and stand out from your competitors with data-backed, substantiated sustainability claims.

climate friendly

CLIMATE FRIENDLY

Products that achieve the climate-friendly attribute have agriculture and ingredient processing greenhouse gas emissions that are lower than 70% of all products assessed by HowGood.

>> METHODOLOGY

low synthetic inputs

LOW SYNTHETIC INPUTS

Products that receive HowGood’ Low Synthetic Inputs contain ingredients that minimize the use of petroleum-based herbicides, fungicides, fertilizers and other chemicals.

>> METHODOLOGY

minimally processed

MINIMALLY PROCESSED

Products that receive HowGood’s Minimally Processed are made with ingredients that are not dependent on commercial or industrial processing. 

>> METHODOLOGY

clean label

CLEAN LABEL

Products that receive HowGood’s Clean Label have a simple formula with seven or fewer ingredients that are all minimally processed.

>> METHODOLOGY

water smart

WATER SMART

Products that receive HowGood’s Water Smart are less of a stress on the blue water resources in the regions where their ingredients are grown.

>> METHODOLOGY

fair labor

FAIR LABOR

Products that receive HowGood’s Fair Labor contain ingredients sourced from locations with low risk of child or forced labor.

>> METHODOLOGY

sustainability attributes in the news

SUSTAINABILITY ATTRIBUTES IN THE NEWS

Learn how Quinn Snacks gained press coverage for achieving the Climate Friendly attribute on-pack, and online!

GET SUSTAINABILITY ATTRIBUTES

Impact Labels

QUANTIFY AND COMMUNICATE YOUR PRODUCT FOOTPRINT

Respond to customer demand for greater transparency while building your brand reputation and demonstrating your commitment to sustainability with data.

carbon footprint

CARBON FOOTPRINT

HowGood’s Carbon Footprint impact label is a measure of the greenhouse gas emissions (GHGs) of a product, from Cradle-to-shelf. It communicates the carbon footprint of a product by quantifying the GHG emissions generated in kilograms of carbon dioxide equivalent per kilogram of product (kg CO2e / kg).

>> METHODOLOGY

IMPACT LABELS IN THE NEWS

Learn how Chipotle empowers diners to select meals that align with their values via the Real Foodprint app.

GET IMPACT LABELS
impact labels in the news

Sustainability Ratings

CLEARLY DEMONSTRATE YOUR PRODUCTS' OVERALL IMPACT

Help your customers easily compare products and quickly identify the most sustainable options for environmental, social, and animal welfare impacts.

howgood best rating

HOWGOOD
"BEST" RATING

This product has an environmental and social impact better than 95% of food products assessed by HowGood.

>> METHODOLOGY

howgood great rating

HOWGOOD
"GREAT" RATING

This product has an environmental and social impact better than 85% of food products assessed by HowGood.

>> METHODOLOGY

howgood good rating

HOWGOOD
"GOOD" RATING

This product has an environmental and social impact better than 70% of food products assessed by HowGood.

>> METHODOLOGY

sustainability ratings in the news

SUSTAINABILITY RATINGS IN THE NEWS

Learn how a major retailer achieved a 234% sales lift for products that achieved the “Best” rating, by assessing the sustainability of 400,000 products on-shelf.

GET SUSTAINABILITY RATINGS

Comparative Claims

Illustrate the relative impact of your products

Turn insights into clear sales messaging that demonstrates why customers should prefer your products over similar alternatives in the market.

Our soy milk has 95% lower on-farm GHG emissions than dairy milk.

GHG Emissions

Show how the carbon footprint of your product compares to similar products

Our ice cream uses 92% less blue water than organic ice creams.

Blue Water Usage

Show how the blue water usage of your product compares to similar products

Communicate HowGood's sustainability claims across channels to maximize your impact.

on pack

ON PACK

on shelf

ON SHELF

company website

COMPANY WEBSITE

marketing & storytelling

MARKETING & STORYTELLING

retailer communications

RETAILER COMMUNICATIONS

esg reporting

ESG REPORTING

INDUSTRY-LEADING RESEARCH & METHODOLOGY

With a hyper-focus on the global food system, our team of researchers and data scientists brings 3rd party verified impact data to our customers’ daily workflows with unparalled granularity and precision.

LEARN MORE ABOUT OUR RESEARCH
0
years of researching the food supply system
0 +
vetted data sources used in our impact analyses
0 K
ingredients, chemicals & materials in our database

Food leaders discuss climate labeling, regulations, and carbon reduction strategy​

REGISTER

"A Guide to Future-Proof Scope 3 Reporting for Food Brands and CPGs"​

DOWNLOAD

"State of Research: LCAs and Carbon Accounting for the Food Industry"​

READ MORE

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STEP TWO

Upload ingredient form

Get discovered by SMEs & FMCGs and enhance your customer relationships by adding your ingredients to HowGood's Material Directory

FOOD INDUSTRY IMPACT

Greenhouse Gas Emissions​

Brands are facing mounting pressure to reduce their greenhouse gas emissions and resulting carbon footprints. Agricultural and food production is responsible for more than a third of global emissions, so choosing better ingredients is critical for meeting ESG commitments and slowing climate change - but how can companies get started?

Find the answers to the most common questions when it comes to improving the carbon impact of food products.​