DREAM BIG, PLAY IT SAFE.
Join leaders across the food industry who are driving sales with HowGood-powered claims
Ensure claims are built on industry-recognized methodologies and supported by the latest scientific research
Discover claims that elevate your unique brand story and integrate seamlessly into your ESG strategy
GO TO MARKET PROCESS
DISCOVER
Get started with an impact assessment to discover the areas where your products stand out
Upload your products and instantly see the sustainability claims that each recipe achieves. Check out the different types of data-driven claims that HowGood powers.
VALIDATE
Submit claims for validation to ensure they are well-founded and ready for public communication
Once you’ve determined claims you’d like to make, HowGood’s Research Team will review and check that your data is aligned with the latest scientific research.
GO TO MARKET
Use your claims in B2B sales, marketing campaigns, e-commerce, or on-pack
Tell your sustainability story with data-backed claims on the channels that are most important to your brand. Whether B2B or B2C, you can rest easy knowing your messaging is supported by rigorous methodology and the gold standard in impact accounting.
INNOVATE
Continuously strategize and innovate toward new claims throughout your product development process
Get instant insight into sustainability claims when developing new or existing products and test different claims in market. Learn more about how Latis supports Sustainable Innovation.
OUR CUSTOMERS
National grocery chain drives sales of sustainably-produced products with in-store and e-commerce attributes
Fast casual restaurant embraces "radical transparency" with HowGood-powered impact data for every meal item
Impact-driven brand uses sustainability data to tell their story and gains shelf space at major retailer
OUR CLAIMS
HowGood’s Carbon Footprint impact label is a measure of the greenhouse gas emissions (GHGs) of a product, from Cradle-to-shelf. It communicates the carbon footprint of a product by quantifying the GHG emissions generated in kilograms of carbon dioxide equivalent per kilogram of product (kg CO2e / kg).
Show how the carbon footprint of your product compares to similar products.
View Carbon Footprint Methodology
Products that receive HowGood’s Water Smart are less of a stress on the blue water resources in the regions where their ingredients are grown.
Products that receive HowGood’s Fair Labor contain ingredients sourced from locations with low risk of child or forced labor.
Products that receive HowGood’s Clean Label have a simple formula with seven or fewer ingredients that are all minimally processed.
Products that receive HowGood’s Minimally Processed are made with ingredients that are not dependent on commercial or industrial processing.
Products that receive Low Synthetic Inputs contain ingredients that minimize the use of petroleum-based herbicides, fungicides, fertilizers and other chemicals.
Instantly export a scorecard with key product- or portfolio-level sustainability data to support your sales pitch. Scorecard includes carbon footprint, industry benchmarking, and eligible sustainability attributes.
With a hyper-focus on the global food system, our team of researchers and data scientists brings 3rd party verified impact data to our customers’ daily workflows with unparalled granularity and precision.
Talk to our team
Learn how HowGood can help you communicate product sustainability
HowGood is an independent research company and SaaS data platform with the world’s largest database on food product sustainability. With more than 33,000 ingredients, chemicals and materials assessed, HowGood helps leading brands, retailers, suppliers and restaurants to measure, manage, and communicate their environmental and social impact.
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Get discovered by SMEs & FMCGs and/or enhance your customer relationships by adding your ingredients to HowGood's Supplier Portal for the Big Food Redesign Challenge.
Regulatory trends in sustainability: How food brands should prepare in the next 6-12 months