HowGood is an independent research company and SaaS data platform with the world’s largest database on food product sustainability. With more than 33,000 ingredients, chemicals and materials assessed, HowGood helps leading brands, retailers, suppliers and restaurants to measure, manage, and communicate their environmental and social impact.
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HowGood Speaking Events
Opportunities to Engage in Conversation on Regeneration and the Food Industry
Ethan Soloviev Chief Innovation Officer, HowGood
Riana Lynn, CEO, Journey Foods
AI-powered solutions tailored for the food and agriculture industry are revolutionizing farming practices, optimizing crop yields, and ensuring sustainable resource management for a thriving agricultural ecosystem. Emerging solution providers from diverse corners of the sector will come together in this session to share their unique perspectives- representing perspectives from farmers, food manufacturers, retailers and consumers. Each panelist will unveil the transformative potential of AI in addressing the sector’s most pressing challenges.
Christina Lampert Director of Growth & Innovation, HowGood
The art and science behind building authentic community engagement is a challenge that many brands face when launching hyper-local impact initiatives. Brands are being called to go beyond surface level engagements and forge genuine connections within communities. The leaders in this session will share their insights into how brands can become catalysts for positive change from the perspectives of community design, brand purpose, social science. Expect to learn how you can focus on nurturing trust, amplifying local voices, and creating partnerships that uplift communities and ensure your brand’s presence becomes an integral and transformative force within the communities you serve.
Nova Sayers VP, Growth & Innovation, HowGood
Pablo Coronel PhD, Senior Fellow - Food Process & Food Safety, CRB
Nuts continue to grow in popularity among consumers and product developers, as they are a healthy inclusion, versatile in their flavor profile, and ability to fit into different kinds of products. However, there are many considerations from sustainable sourcing to product development to safe product techniques when looking to deliver to consumers a great new product. Join this interactive panel discussion as we explore trends and techniques at the bench, ingredient selection criteria to meet sustainability demands, and allergen management through production.
Past Events
Jemima Snow Product Marketing Manager, HowGood
Designed for food and beverage companies, this webinar will dive into how FLAG Guidance affects companies with land-sector emissions in their supply chain, leading with an overview of the carbon accounting and reporting landscape, including SBTi’s Forest, Land and Agriculture (FLAG) Guidance, and the GHG Protocol’s draft Land Sector and Removals (LSR) Guidance. This webinar covers which companies need to set FLAG targets, and by when, the key requirements of a FLAG target, and HowGood’s FLAG solution.

Ethan Soloviev Chief Innovation Officer, HowGood
Robyn O'Brien, Sirona Ventures
Join New Hope Network and The Future Market’s Mike Lee for a deep dive into food tech, AI, regenerative systems and other high- and low-tech concepts shaping the future of the food, nutrition and beauty industries. The conversation will explore how to define “responsible” innovation, lessons learned from seminal food innovations from the past century, and what food brands, retailers and innovators today can do to deploy more responsible food innovations into the market.

Christina Lampert Director, Growth & Innovation, HowGood
Rosalyn Darling, Darling Culinary Consulting
Hannah Lopez, Plant Based Foods Association
Kristi McGill, Rooted Food Sales
Mike McGloin, FUZE
Chris Moccia, TMB Food Sales
Rob Morasco, Sodexo
CJ Pilliod, Dot Foods
Tyler Smith, Newhall Klein
Join us for an engaging 90-minute workshop that offers valuable insights and effective tactics for achieving success in the expansive foodservice market. Get answers to your burning questions from industry experts that include Sodexo, Dot Foods, Darling Consulting, New Hall Klein, Plant Based Foods Association, Rooted Food Sales and more. Brands will have the opportunity to refine their approach while establishing connections with some of Expo East’s elite foodservice leaders in an intimate setting.

Nova Sayers VP, Growth & Innovation, HowGood
Elizabeth Whitlow, Regenerative Organic Alliance

Ethan Soloviev Chief Innovation Officer, HowGood
Dorothy Shaver, Global Food Sustainability Director, Unilever
Regenerative agriculture is the fastest-growing agricultural and environmental movement on the planet – but what is driving its exponential trajectory? Is it consumer demand? Corporate commitments? A groundswell of farmers responding to climate change? Whether you are a business leader, a food systems professional, or an NGO, this focused expert session will offer hard-won insights into the corporate successes, failures, and transformative thinking that is shaping the future of agriculture.

Ethan Soloviev Chief Innovation Officer, HowGood
Nasrin Mostafazadeh, Co-Founder, Verneek
Gregory Landua, Co-Founder & CEO, Regen Network
What sits at the intersection of food systems, artificial intelligence, and eco-social Impact? Regenerative AI: an emerging network of solutions powered by exponential technology and entrepreneurial innovation. In this hybrid marketplace and interactive workshop, industry-transforming startup CEOs will showcase their AI solutions and lay out the trends shaping the future of food – from regenerative agriculture and IoT, to product formulation and ML, to LLM-driven grocery shopping, and beyond.

Ethan Soloviev Chief Innovation Officer, HowGood
Kendrick Repko, Director, Sustainable Products, Ahold Delhaize
What is emerging at the intersection of human nutrition, environmental sustainability, and supply chain traceability? Planetary Health: a global movement that is transforming grocery aisles worldwide. This exclusive session will take you to the forefront of food innovation, human nutrition, food safety regulations, and next-generation traceability tech to reveal how major companies and grocery retailers are opening the door to a world of transparent and nutritious food.

Ramya Ravishankar General Counsel, HowGood

João Brites Director of Growth & Innovation, HowGood

Ramya Ravishankar General Counsel, HowGood
HowGood’s General Counsel will do a deep-dive into current guidance for food companies considering making sustainability marketing claims in the US. The session will deliver a review of FTC guidelines outlined in the Green Guides, discussion of the current landscape and what we may expect to see coming down the pike, and practical guidance for how to make claims on your brand that are backed by data and avoid unintentional greenwashing.

Christina Lampert Director, Growth & Innovation, HowGood
Join content creators, influencers and brand experts during this hands-on session exploring the value of an influencer strategy, building ambassador programs, and sharing best practices in approaching win-win partnerships. This workshop will cover opportunities and challenges in activating consumers through the lens of influencers and give a step-by-step guide to creating a strategy that works for your brand and sustainability goals.

João Brites Director of Growth & Innovation, HowGood
Declan Rooney, Plant-Based protein platform Manager at Ingredion
Nick Bradley, Editorial Director at The Future of Protein Production
Stacy Pyett, Program Manager Proteins for Life at Wageningen
A major driver of the alternative protein market is the consumers’ desire to live and eat more sustainably. A major question hangs over alternative proteins, are they actually a more sustainable option? The answer is not definitive, in some cases, it can be but in others, it is not so clear. After this webinar, we will better understand how to calculate the emissions of a product and the process by which this can be reduced, whether it be ingredient sourcing and selection or production method. As well as to better understand additional sustainable conditions of Plant-based proteins.

Rachel Calomeni SVP, Growth & Innovation, HowGood
Nearly half of all food brands have set emission reduction goals, but many face challenges measuring their current impact. You can’t improve what you can’t measure. In this interactive session, we will discuss a variety of impact metrics, including Carbon, Water, Labor Risk and Biodiversity. Ingredients, crop location and growing standards and their essential role in determining Impact.

João Brites Director of Growth & Innovation, HowGood
Stephanie Bledsoe, Agronomist & Researcher, Land Back Ag
Michael Kotick, Brand Marketing, Chipotle
Sustainability-marketed products are quickly outpacing conventionally-marketed products, but recent research notes that 40% of online sustainability marketing claims could be misleading. In this panel we discuss how players across the food system can make precedent-setting sustainability claims with integrity in an environment of heightened regulatory and consumer scrutiny. HowGood will facilitate a conversation that reveals how to measure the impact of your products, communicate your impact effectively, and make bold sustainability claims responsibly.

Ethan Soloviev Chief Innovation Officer, HowGood
The decisions retailers make – including which products they put on shelf, how they design and position their own brands, and what their sourcing policies and standards require – may be the most powerful force in the food system. HowGood and New Hope Network invite industry leaders in the retail space to innovate with their ecosystems to feed people and have a net-positive impact on health, society, and the planet, in an intimate Retailer Innovation Workshop.

Ethan Soloviev Chief Innovation Officer, HowGood
Regenerative agriculture is the fastest growing environmental movement on the planet. With more than 20,000,000 acres pledged towards regenerative farming, the food and beverage industry is leading the way. Come connect with industry peers to learn about the newest global developments in metrics, science, reporting and regulations, meet innovative ingredient and product suppliers, and network with the brands and retailers driving regenerative agriculture forward in the market.

Nova Sayers VP, Growth & Innovation, HowGood
Lisa Shabita, Director, Sustainability, Chipotle Mexican Grill
Charlotte Vallaeys, Natural & Organic Associate Expert, General Mills
Sustainability leaders from companies in different segments of the food industry will engage in a frank conversation about their experience designing and implementing strategies to measure, reduce and communicate GHG emissions – especially those generated by products and ingredient sourcing. Join us to learn about different approaches, common challenges, and innovative solutions plus opportunities for collaboration between companies to reduce emissions.

Ethan Soloviev Chief Innovation Officer, HowGood
Recent market research from NielseinIQ and McKinsey proves that Sustainability sells and continues to outperform average category growth. Sustainability professionals are in high demands, which will only increase as new national and international legal requirements for carbon, nature, and human rights disclosures & claims intensify. Join us for a guided networking session to enhance your sustainability intelligence, connecting with industry peers on sustainability strategy and planning, sales and marketing, product innovation and procurement, ops and finance, and anything else that will drive your business forward.

Rachel Calomeni SVP, Growth & Innovation, HowGood
Learn how your brand can access free sustainability measures through Beacon, New Hope Network’s new product discovery tool. In this session, we’ll talk about the data HowGood is providing to brands through the Beacon platform and how brands can make more sustainable decisions through ingredient planning.

Ethan Soloviev Chief Innovation Officer, HowGood
Heather Terry, GoodSam Foods
Courtney Pineau, Climate Collaborative
Julia Collins, Moonshot Snacks
Join us for breakfast starting at 7:30am followed by a conversation with climate leaders, Julia Collins, Ethan Soloviev, Heather Terry, Errol Schweizer and Courtney Pineau to kick off Climate Day!

Emma Yates Growth & Innovation, HowGood
Although plant-based options are generally better for the planet than animal-based products, individual ingredients and their agricultural practices and growing locations are critical in determining environmental impact. Let’s take a look at how to tweak formulations or growing locations in order to reduce carbon emissions or water usage.

Ethan Soloviev Chief Innovation Officer, HowGood
Marcelo Lu, SVP Care Chemicals North America, BASF
Jon Smieja, VP, Circularity & Senior Analyst, GreenBiz Group
Supply-chain traceability allows producers, companies and regulators to follow products throughout their lifecycles. How can your company use rapidly evolving traceability technologies to reduce emissions and enable innovations in your supplier network? What are the barriers to bringing traceability to scale? Companies share experience from the manufacturing, brand owner and service provider perspectives.

Cooper FitzGerald Director, Growth & Innovation, HowGood
How can your company substantiate green marketing claims and prevent greenwashing? This session will provide a brief discussion on the regulatory guidelines from the European Union, United Kingdom, United States and Canada on how to substantiate green marketing claims and recent cases. This panel session is right for you if you want to learn about the regulatory guidance to substantiate green claims, receive a summary of these regulatory guidelines, and reflect on the implications for your company.

Emma Yates Growth & Innovation, HowGood
Using FTC Green Guides, some guidance and advice is given to brands to help them with green marketing claims and prevent misleading sustainability claims.

Ethan Soloviev Chief Innovation Officer, HowGood
Hanneke Faber, President, Unilever's Nutrition Business Group
Will Harris, Owner & Farmer, White Oak Pastures
Wendy Johnson, Farmer, Practical Farmers of Iowa
Sarah Carlson, Senior Programs and Member Engagement Director, Practical Farmers of Iowa

Rachel Calomeni SVP, Growth & Innovation, HowGood
Although plant-based options are generally better for the planet than animal-based products, individual ingredients and their agricultural practices and growing locations are critical in determining environmental impact.
This webinar, hosted by ProVeg International in partnership with HowGood, will shine a light on some common (and not so common) ingredients, and how to tweak formulations or growing locations in order to reduce carbon emissions or water usage. These changes can have a dramatic impact on emissions and provide improved supply-chain stability.

Christina Lampert Director, Growth & Innovation, HowGood
CPGs introduce serious risk to their business by not using the most granular, accurate, crop and location-specific emission factors data in their Scope 3 reporting. Using global average emission factors for crops or using general databases can lead to drastic accounting differences in your business’s carbon footprint. Learn about the risks you may be introducing to your business by using bad data for your Scope 3 Reporting and how it could be impacting your business’s bottom line.

João Brites Director, Growth & Innovation, HowGood

João Brites Director, Growth & Innovation, HowGood
The event consists of three panel discussions followed by a live Q&A around key topics: Net zero commitments – Turning global ambitions into business actions, Scope 3 masterclass – How to use supply chain partnerships to cut scope 3 emissions, and Green energy transition – Making the green energy transition happen

João Brites Director, Growth & Innovation, HowGood
Andrew Utterback, Senior Manager of Sustainability, Ingredion Incorporated
Jeremiah McElwee, Chief Merchandising Officer, Thrive Market
Matthew Hayek, Professor, Department of Environmental Studies, New York University
Pretty much every food & beverage brand now makes some kind of appeal to the consumer about its green credentials, spanning everything from ‘carbon-neutral’ and ‘sustainably-sourced’ to ‘climate-friendly,’ ‘water-positive,’ ‘regeneratively-farmed’ and ‘zero-waste.’ But how do industry buyers – and consumers – assess these claims, make meaningful comparisons between products in the same category, and stay alert to the ever-present threat of greenwashing?

João Brites Director, Growth & Innovation, HowGood
Heather Granato, VP Sustainability & Partnerships, Informa Markets
Juliette Barré, Senior Director of Enterprise Sales, Sourcemap
Increasing calls for transparency in the ingredient supply chain are driving brands and suppliers into greater collaboration and dialogue to understand every aspect of sourcing. Driven by regulatory requirements, consumer demand, and myriad other influences, companies are seeking ways to optimise how they collect and share information.
In this panel discussion, we connect with organisations that are offering unique tools and solutions to ask the questions about what, why, and how.

João Brites Director, Growth & Innovation, HowGood

Ethan Soloviev Chief Innovation Officer, HowGood
Chris Demuth, Senior Vice President, People Services, ESG, Belonging & Corporate Philanthropy, Neiman Marcus Group
Zeynep Arhon, Project Management and Marketing Communications, Biomimicry 3.8
Regenerative design principles can be transformative for teams and entire companies, but how do you put them into practice? This panel will share real-world examples of using regenerative frameworks to evolve a company’s approach to operations and supply chain challenges. Together we will detail what questions to ask, how to tackle the challenge of systems thinking, and how to identify opportunities in a resource-constrained environment in order to overcome a scarcity mindset.

João Brites Director, Growth & Innovation, HowGood
Ethan Soloviev Chief Innovation Officer, HowGood
Daniella Vega, Global Senior Vice President, Health & Sustainability, Ahold Delhaize
Gina Asoudegan, Vice President, Mission & Regenerative Agriculture, Applegate
Steven Rosenzweig, Senior Agricultural Scientist, General Mills
Sustainability sells. Recent research shows that sustainably-marketed products grew over 7 times faster than conventionally-marketed products. Grocery retailers are leaning in, with 85% highlighting sustainable attributes at point of sale. At the same time, CPG brands are communicating sustainable benefits on-package, striving for language both technically precise and relatable to consumers.

João Brites Director, Growth & Innovation, HowGood

Rachel Calomeni SVP, Growth & Innovation, HowGood
James Rogers, Founder and CEO, Apeel

Nova Sayers VP, Growth & Innovation, HowGood
Vanessa Maire, Global Head of Regenerative Agriculture, Diageo

João Brites Director, Growth & Innovation, HowGood
