HowGood Speaking Events

Opportunities to Engage in Conversation on Regeneration and the Food Industry

Panel

Ethan Soloviev Chief Innovation Officer, HowGood

Join HowGood, the world’s largest sustainable ingredient database, and New Hope’s MarketReady Insights for a pragmatic exploration into measuring product sustainability and crafting impactful claims. Uncover strategies to promote your brand responsibly, avoiding potential regulatory pitfalls while riding the wave of consumer interest in eco-friendly products.
March 13, 2024 4:45-5:30 PM PST
Expo West
Panel

Ethan Soloviev Chief Innovation Officer, HowGood

Join us Wednesday night on the ground floor at Anaheim Packing District — a public food hall with many options for each attendee to purchase food & drinks.

This event is hosted by HowGood, Regen House, ReGrow, Climate Collaborative, GoodSam, Simple Mills, reNourish Studio, White Leaf Provisions, MadAg, Kiss the Ground, and White Leaf Provisions.

March 13, 2024 7-10 PM PST
Expo West
Panel

Ethan Soloviev Chief Innovation Officer, HowGood

Dive into the dynamic world of responsible marketing as SPINS (leading POS and data analytics business), MarketReady (New Hope’s regulatory consulting service), HowGood (the largest sustainable ingredient database in the world), and Beacon Discovery (the discovery and matchmaking tool at Natural Products Expo) share key insights on sales data, sustainability practices, regulatory compliance, and discovery tactics. Afterward, connect with representatives from each business to gain personalized guidance on marketing your products responsibly, measuring sustainability impact, and ensuring your brand stands out at events. It’s your chance to fuse knowledge with action for a lasting impact in the marketplace.
March 14, 2024 10-11:30 AM PST
Expo West
Panel

Ethan Soloviev Chief Innovation Officer, HowGood

Generative AI is driving efficiency and innovation across countless industries, but there are still unanswered questions about where, how, and when AI can play a role for food. Whether you’re looking for recipe development support, marketing copywriting, or automated supplier survey responses, it is increasingly clear that AI can transform the way you work. But how do you know where it can bring the greatest ROI?

Join HowGood’s Chief Innovation Officer, Ethan Soloviev, as he presents a framework for leveraging AI to drive the decarbonization and systems transformation of the food industry. Beginning with a discussion on the AI landscape for the food and beverage sector, Ethan will offer a structure for answering the question, “how can I do this better with AI?”

April 3, 2024 11 AM - 12 PM PST
HowGOod

Past Events

Panel

Christina Lampert Director of Growth & Innovation, HowGood

Beyond The Baseline: How to Unlock Quantifiable Carbon Reduction Strategies
Food and beverage companies around the globe are shifting resources toward calculating their carbon footprint and preparing for climate disclosure reporting. But what’s next? How do you progress from establishing an accurate emissions baseline to making efficient and demonstrable progress toward reduction?

Join us as HowGood’s Director of Growth and Innovation walks through a practical roadmap for carbon reduction. Oriented toward the business realities of the food and beverage industry, this webinar will deliver tangible steps for unlocking progress toward your decarbonization goals.

March 7, 2024 11 AM - 12 PM EST
HowGOod
Panel

Ethan Soloviev Chief Innovation Officer, HowGood

Nina DePalma, Head of Product at HowGood
Bridge the Carbon Gap: Advancing from GHG Accounting to Impact Reduction
Join HowGood to hear about our newest expanded offering for end-to-end carbon accounting: complementing our industry-leading agricultural emissions database for Scope 3 reporting, platform users will now receive free access to Scopes 1, 2, and complete Scope 3 as well, offering a centralized solution for measurement, reporting, and reduction.
February 7, 2024 11-11:45 AM EST
HowGOod
Panel

Rachel Calomeni SVP, Growth & Innovation, HowGood

Allison Buell, Retail Audience Engagement Manager, New Hope Network
Shelley Sapsin, Vice President of Market Integrity, New Hope Network
ESG: Drivers, Challenges, and Implications for the F&B Industry

*Open to OTA Members Only 

Join New Hope Network and HowGood to learn more about Beacon Discovery, the anytime-anywhere discovery and engagement platform for natural products brands and retailers. Beacon Discovery was created as a way to help buyers navigate the many booths at Natural Products Expo, and now, Beacon is available for retailers to connect with brands 365 days a year. HowGood’s Sustainability Impact Estimates allows brands on the platform to showcase their sustainability goals and track key metrics for continued benchmarking. Don’t miss this opportunity for a first-hand tutorial about how best to utilize these tools to help maximize your business connections year-round.

January 30, 2024, 1:00 PM EST
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Panel

Christina Lampert Director of Growth & Innovation, HowGood

Jeffrey Yorzyk, Sr. Director, Sustainability, HelloFresh US
Marc Simony, Head of Product Strategy, TraceGains
Bex Hall, Global Head of Consulting, Sedex
ESG: Drivers, Challenges, and Implications for the F&B Industry

Discussion on what ESG really means and how to put your best foot forward for a trend that isn’t going anywhere anytime soon.

ESG compliance and policy are murky at best. It means something different to everyone you encounter. So let’s talk about what you need to be set up for success no matter what direction ESG takes you. Hear from experts on what compliance and policy really mean. Discover foundational frameworks to build towards to ensure you’re ahead of the crowd no matter what happens.

January 24, 2024, 12:15 PM MST
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Panel

Ethan Soloviev Chief Innovation Officer, HowGood

The Magic Trio: How Deep Technology, Open Data, and Smart Collaboration lead to Nature Intelligence
January 17, 2024
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Panel

Ethan Soloviev Chief Innovation Officer, HowGood

Action Agenda on Regenerative Landscapes Lunch

The COP28 Action Agenda on Regenerative Landscapes – a flagship initiative by COP28, WBCSD and BCG and supported by the UN High-Level Climate Champions – aims to aggregate, accelerate and amplify existing efforts and new commitments to transition large agricultural landscapes to regenerative landscapes by 2030. During this lunch hosted by WBCSD in partnership with BCG, participants will identify key, high-impact landscapes where opportunities lie for partnerships between corporates, financiers, farming communities and local governments. This lunch will represent a key moment on the road to COP30, where Action Agenda participants will report on progress on landscape activities.

January 16, 2024 12:30 PM CET
WBCSD
Panel

Ethan Soloviev Chief Innovation Officer, HowGood

Regenerative Food Systems

Instead of burdening farmers and producers around the world with corporate and investor demands, we’re flipping the tables – we’re putting farmers at the center of the story, in the center of Davos. In this business-unusual and curated food tasting session, regenerative farmers Meghan Sapp and Peter Frohlich will spark a new kind of conversation with multinational food companies, international investors, and world leaders: what does a regenerative food system look like? Smell like? Taste like? If you were to design it from scratch, what would you do differently?

January 15, 2024 11:00 AM CET
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Panel

Christina Lampert Director of Growth & Innovation, HowGood

SES Imagotag

The HowGood team will be at the SES-imagotag booth (#5420) at the NRF Big Show! Check out HowGood’s climate impact labels in partnership with SES-imagotag.

January 14-16, 2024
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Panel

Ethan Soloviev Chief Innovation Officer, HowGood

Bertrand Loumaye, Country Manager UAE @ Majid al Futtaim Carrefour
Roy Horgan, Group SEVP Strategy, Marketing & Communications @ SES-imagotag

Retailers are one of the most powerful forces in the global food system. The products they sell, the technologies they use, and the messages they communicate define the meaning and impact of “Food” for trillions of peopl In an era of uncertainty and disruption around supply, sustainability, and nutrition, how will retailers adapt and innovate? Will they follow trends in the food system, or create them? Join us to hear from industry leaders and interactively generate new solutions to global problems.

December 8, 2023 5:30 PM GST
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Panel

Nova Sayers VP, Growth & Innovation, HowGood

Heather Granato, Vice President, Partnerships & Sustainability, Food EMEA, Informa Markets
Pablo Coronel PhD, Senior Fellow - Food Process & Food Safety, CRB
Go Nuts: Formulation and Sustainability Considerations

Nuts continue to grow in popularity among consumers and product developers, as they are a healthy inclusion, versatile in their flavor profile, and ability to fit into different kinds of products. However, there are many considerations from sustainable sourcing to product development to safe product techniques when looking to deliver to consumers a great new product. Join this interactive panel discussion as we explore trends and techniques at the bench, ingredient selection criteria to meet sustainability demands, and allergen management through production.

October 25, 2023 4:40 PM PST
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Panel

João Brites Director of Growth & Innovation, HowGood

Brian Nash, VP of Corporate Sustainability at Ingredion
Mastering Carbon Footprinting Automation at the Enterprise Level

For food companies that have made public carbon reduction commitments or need to report sustainability data to customers or regulators, carbon footprinting at the product level is key. But if you’ve relied on traditional LCAs or in-house resources in the past, how do you scale up carbon footprints to your full portfolio in a cost-effective way without losing precision? HowGood has spent the last 17 years working on this question with many of the world’s leading food brands and has put together this webinar to share lessons from this journey and the results of its partnership with one of the world’s leading food ingredient suppliers – Ingredion. Featuring Brian Nash, VP of Corporate Sustainability at Ingredion, and João Brites, Director of Growth & Innovation at HowGood, this interactive webinar is for any food company looking to next-level their carbon footprinting.

November 9, 2023 11:00 AM EST
HowGOod
Panel

Ramya Ravishankar General Counsel, HowGood

California Climate Laws: Understanding the Implications for Food Companies

Join us in this webinar to get an in-depth overview from HowGood’s General Counsel on both the Climate Corporate Data Accountability Act and the Climate-Related Financial Risk Act. Discussion will cover the specific implications for food companies and what you need to know for next steps, how these new laws align (or contrast) with other current and proposed regulations, and what this could mean in the context of the larger climate reporting landscape for companies.

October 26, 2023 2:00 PM EST
HowGOod
Panel

Ethan Soloviev Chief Innovation Officer, HowGood

Megan Fallon, Marketing Lead, Mineral
Riana Lynn, CEO, Journey Foods
AI Cultivators: Transforming Food and Agriculture through Innovative Technologies

AI-powered solutions tailored for the food and agriculture industry are revolutionizing farming practices, optimizing crop yields, and ensuring sustainable resource management for a thriving agricultural ecosystem. Emerging solution providers from diverse corners of the sector will come together in this session to share their unique perspectives- representing perspectives from farmers, food manufacturers, retailers and consumers. Each panelist will unveil the transformative potential of AI in addressing the sector’s most pressing challenges.

October 17, 2023 4:00 PM PST
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Panel

Ethan Soloviev Chief Innovation Officer, HowGood

Katrina Briddell, The Hershey Company
Building Social Cohesion: How Brands Harness the Value of Authentic Engagement for Lasting Impact Initiatives

The art and science behind building authentic community engagement is a challenge that many brands face when launching hyper-local impact initiatives. Brands are being called to go beyond surface level engagements and forge genuine connections within communities. The leaders in this session will share their insights into how brands can become catalysts for positive change from the perspectives of community design, brand purpose, social science. Expect to learn how you can focus on nurturing trust, amplifying local voices, and creating partnerships that uplift communities and ensure your brand’s presence becomes an integral and transformative force within the communities you serve.

October 18, 2023 4:00 PM PST
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Panel

Jemima Snow Product Marketing Manager, HowGood

Ethan Soloviev, Chief Innovation Officer, HowGood
Getting Ready for SBTi FLAG: How Food Companies Can Meet Carbon Reduction Goals

Designed for food and beverage companies, this webinar will dive into how FLAG Guidance affects companies with land-sector emissions in their supply chain, leading with an overview of the carbon accounting and reporting landscape, including SBTi’s Forest, Land and Agriculture (FLAG) Guidance, and the GHG Protocol’s draft Land Sector and Removals (LSR) Guidance. This webinar covers which companies need to set FLAG targets, and by when, the key requirements of a FLAG target, and HowGood’s FLAG solution.

 

September 28, 2023 11:00 AM EST
HowGOod
Panel

Ethan Soloviev Chief Innovation Officer, HowGood

Mike Lee, The Future Market
Robyn O'Brien, Sirona Ventures
Panel & Community Working Lunch: Defining 'Responsible' Innovation

Join New Hope Network and The Future Market’s Mike Lee for a deep dive into food tech, AI, regenerative systems and other high- and low-tech concepts shaping the future of the food, nutrition and beauty industries. The conversation will explore how to define “responsible” innovation, lessons learned from seminal food innovations from the past century, and what food brands, retailers and innovators today can do to deploy more responsible food innovations into the market.

 

September 22, 2023 12:30 PM EST
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Panel

Christina Lampert Director, Growth & Innovation, HowGood

Matt Cotton, Rooted Food Sales
Rosalyn Darling, Darling Culinary Consulting
Hannah Lopez, Plant Based Foods Association
Kristi McGill, Rooted Food Sales
Mike McGloin, FUZE
Chris Moccia, TMB Food Sales
Rob Morasco, Sodexo
CJ Pilliod, Dot Foods
Tyler Smith, Newhall Klein
Workshop: Winning at Food Service
Why is it essential for every consumer packaged goods (CPG) company to incorporate foodservice into their distribution strategy? And how can they differentiate themselves in this competitive industry?

Join us for an engaging 90-minute workshop that offers valuable insights and effective tactics for achieving success in the expansive foodservice market. Get answers to your burning questions from industry experts that include Sodexo, Dot Foods, Darling Consulting, New Hall Klein, Plant Based Foods Association, Rooted Food Sales and more. Brands will have the opportunity to refine their approach while establishing connections with some of Expo East’s elite foodservice leaders in an intimate setting.

September 21, 2023 2:30 PM EST
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Panel

Nova Sayers VP, Growth & Innovation, HowGood

Bob Quinn, Quinn Farm & Ranch
Elizabeth Whitlow, Regenerative Organic Alliance
Sustainable Harvests: Strategies for Supply Resilience & Business Prosperity
From regenerative organic practices that increase the climate resilience of crops to finance models that grow the health and wellbeing of farming communities, what can the natural products industry do to shore up agricultural supply and economic resilience for years to come?
September 21, 2023 11:00 AM EST
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Panel

Ethan Soloviev Chief Innovation Officer, HowGood

Jay Watson, Regenerative Agriculture Director, General Mills
Dorothy Shaver, Global Food Sustainability Director, Unilever
Consumer & Corporate Trends in Regenerative Agriculture

Regenerative agriculture is the fastest-growing agricultural and environmental movement on the planet – but what is driving its exponential trajectory? Is it consumer demand? Corporate commitments? A groundswell of farmers responding to climate change? Whether you are a business leader, a food systems professional, or an NGO, this focused expert session will offer hard-won insights into the corporate successes, failures, and transformative thinking that is shaping the future of agriculture.

 

September 21, 2023 10:00 AM EST
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Panel

Ethan Soloviev Chief Innovation Officer, HowGood

Riana Lynn, CEO, Journey Foods
Nasrin Mostafazadeh, Co-Founder, Verneek
Gregory Landua, Co-Founder & CEO, Regen Network
Regenerative AI: Leveraging AI to Accelerate Food Systems Transformation

What sits at the intersection of food systems, artificial intelligence, and eco-social Impact? Regenerative AI: an emerging network of solutions powered by exponential technology and entrepreneurial innovation. In this hybrid marketplace and interactive workshop, industry-transforming startup CEOs will showcase their AI solutions and lay out the trends shaping the future of food – from regenerative agriculture and IoT, to product formulation and ML, to LLM-driven grocery shopping, and beyond.

 

September 20, 2023 10:30 AM EST
climate week nyc
Panel

Ethan Soloviev Chief Innovation Officer, HowGood

Jeanette Coombs-Lanot, Global Sustainability Advocacy and B Corp Director, Danone
Kendrick Repko, Director, Sustainable Products, Ahold Delhaize
Planetary Health: Nutrition, Traceability, and the Future of Food

What is emerging at the intersection of human nutrition, environmental sustainability, and supply chain traceability? Planetary Health: a global movement that is transforming grocery aisles worldwide. This exclusive session will take you to the forefront of food innovation, human nutrition, food safety regulations, and next-generation traceability tech to reveal how major companies and grocery retailers are opening the door to a world of transparent and nutritious food.

September 19, 2023 3:30 PM EST
climate week nyc
Panel

Ramya Ravishankar General Counsel, HowGood

Regulatory trends in sustainability: How food brands should prepare in the next 6-12 months
The regulatory landscape for sustainability is changing rapidly, and food and beverage companies are at the forefront. With strategic decision-making that needs to take place months or even years in advance, it is critical to stay up to date on coming regulations to ensure your company is well-positioned for new laws governing impact reduction, supply chain transparency, and marketing communications.Delivered by HowGood’s General Counsel, this webinar will provide an overview of some of the upcoming key global sustainability regulations that should be top-of-mind for food industry professionals, with a focus on what and how to best prepare.
September 12, 2023 12:00 PM EST
HowGOod
Workshop

João Brites Director of Growth & Innovation, HowGood

From CSR to ROI: The Business Case for Sustainable Food
This presentation offers a business case for why food designers should measure, improve and communicate the sustainability impact of their products. Backed by the latest point-of-sale data and research, you will discover a framework that will help illuminate areas where sustainability initiatives can drive revenue, reduce costs, mitigate risks, and support differentiation for your company and products.

 

June 21, 2023 2:00 PM EST
HowGOod
Workshop

Ramya Ravishankar General Counsel, HowGood

Sustainability Claims: Reflections from the Legal Perspective

HowGood’s General Counsel will do a deep-dive into current guidance for food companies considering making sustainability marketing claims in the US. The session will deliver a review of FTC guidelines outlined in the Green Guides, discussion of the current landscape and what we may expect to see coming down the pike, and practical guidance for how to make claims on your brand that are backed by data and avoid unintentional greenwashing.

May 31, 2023 2:00 PM EST
HowGOod
Workshop

Christina Lampert Director, Growth & Innovation, HowGood

Content Creators for Good: A Brand Guide to Collaborating with Influencers

Join content creators, influencers and brand experts during this hands-on session exploring the value of an influencer strategy, building ambassador programs, and sharing best practices in approaching win-win partnerships. This workshop will cover opportunities and challenges in activating consumers through the lens of influencers and give a step-by-step guide to creating a strategy that works for your brand and sustainability goals.

May 22, 2023
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Panel

João Brites Director of Growth & Innovation, HowGood

Brian Nash, VP Corporate Sustainability at Ingredion
Declan Rooney, Plant-Based protein platform Manager at Ingredion
Nick Bradley, Editorial Director at The Future of Protein Production
Stacy Pyett, Program Manager Proteins for Life at Wageningen
Shaping a Greener Future: Exploring the Sustainable Benefits of Plant-Based Proteins

A major driver of the alternative protein market is the consumers’ desire to live and eat more sustainably. A major question hangs over alternative proteins, are they actually a more sustainable option? The answer is not definitive, in some cases, it can be but in others, it is not so clear. After this webinar, we will better understand how to calculate the emissions of a product and the process by which this can be reduced, whether it be ingredient sourcing and selection or production method. As well as to better understand additional sustainable conditions of Plant-based proteins.

 

April 26, 2023 10:00 AM EST
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Panel

Rachel Calomeni SVP, Growth & Innovation, HowGood

Sustainability and Brand Strategy; Is Sustainability Part of Your Brand's Growth Strategy but You Are not Sure Where to Start?

Nearly half of all food brands have set emission reduction goals, but many face challenges measuring their current impact. You can’t improve what you can’t measure. In this interactive session, we will discuss a variety of impact metrics, including Carbon, Water, Labor Risk and Biodiversity. Ingredients, crop location and growing standards and their essential role in determining Impact.

March 30, 2023 11:20 AM EST
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Panel

João Brites Director of Growth & Innovation, HowGood

Travis Potter, Co-Founder, Tractor Beverages
Stephanie Bledsoe, Agronomist & Researcher, Land Back Ag
Michael Kotick, Brand Marketing, Chipotle
How to Use Data-Backed Claims to Communicate Sustainability & Avoid Greenwashing: A Case Study from Across the Food Value Chain

Sustainability-marketed products are quickly outpacing conventionally-marketed products, but recent research notes that 40% of online sustainability marketing claims could be misleading. In this panel we discuss how players across the food system can make precedent-setting sustainability claims with integrity in an environment of heightened regulatory and consumer scrutiny. HowGood will facilitate a conversation that reveals how to measure the impact of your products, communicate your impact effectively, and make bold sustainability claims responsibly.

March 10, 2023 1:00 PM PST
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Workshop

Ethan Soloviev Chief Innovation Officer, HowGood

Retailer Innovation Workshop

The decisions retailers make – including which products they put on shelf, how they design and position their own brands, and what their sourcing policies and standards require – may be the most powerful force in the food system. HowGood and New Hope Network invite industry leaders in the retail space to innovate with their ecosystems to feed people and have a net-positive impact on health, society, and the planet, in an intimate Retailer Innovation Workshop.

 

March 9, 2023 8:15 AM PST
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Workshop

Ethan Soloviev Chief Innovation Officer, HowGood

Regenerative Agriculture Guided Networking

Regenerative agriculture is the fastest growing environmental movement on the planet. With more than 20,000,000 acres pledged towards regenerative farming, the food and beverage industry is leading the way. Come connect with industry peers to learn about the newest global developments in metrics, science, reporting and regulations, meet innovative ingredient and product suppliers, and network with the brands and retailers driving regenerative agriculture forward in the market.

March 8, 2023 3:30 PM PST
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Panel

Nova Sayers VP, Growth & Innovation, HowGood

Jeffrey Yorzyk, Senior Director, Sustainability, HelloFresh
Lisa Shabita, Director, Sustainability, Chipotle Mexican Grill
Charlotte Vallaeys, Natural & Organic Associate Expert, General Mills
Fast Track Your Climate Strategy with Next-Level Emissions Insights

Sustainability leaders from companies in different segments of the food industry will engage in a frank conversation about their experience designing and implementing strategies to measure, reduce and communicate GHG emissions – especially those generated by products and ingredient sourcing. Join us to learn about different approaches, common challenges, and innovative solutions plus opportunities for collaboration between companies to reduce emissions.

March 8, 2023 2:30 PM PST
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Workshop

Ethan Soloviev Chief Innovation Officer, HowGood

Sustainability Guided Networking

Recent market research from NielseinIQ and McKinsey proves that Sustainability sells and continues to outperform average category growth. Sustainability professionals are in high demands, which will only increase as new national and international legal requirements for carbon, nature, and human rights disclosures & claims intensify. Join us for a guided networking session to enhance your sustainability intelligence, connecting with industry peers on sustainability strategy and planning, sales and marketing, product innovation and procurement, ops and finance, and anything else that will drive your business forward.

March 8, 2023 2:00 PM PST
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Panel

Rachel Calomeni SVP, Growth & Innovation, HowGood

Shelley Sapsin, Informa
Bringing Sustainability Data Into Beacon

Learn how your brand can access free sustainability measures through Beacon, New Hope Network’s new product discovery tool. In this session, we’ll talk about the data HowGood is providing to brands through the Beacon platform and how brands can make more sustainable decisions through ingredient planning.

March 8, 2023 1:00 PM PST
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Panel

Ethan Soloviev Chief Innovation Officer, HowGood

Errol Schweizer, Errol Schweizer LLC
Heather Terry, GoodSam Foods
Courtney Pineau, Climate Collaborative
Julia Collins, Moonshot Snacks
Climate & Coffee: Trends, Highlights for the Day & What's Coming in the Climate Space

Join us for breakfast starting at 7:30am followed by a conversation with climate leaders, Julia Collins, Ethan Soloviev, Heather Terry, Errol Schweizer and Courtney Pineau to kick off Climate Day!

March 7, 2023 8:00 AM PST
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Panel

Emma Yates Growth & Innovation, HowGood

Innovating for Sustainability in Plant-Based Products

Although plant-based options are generally better for the planet than animal-based products, individual ingredients and their agricultural practices and growing locations are critical in determining environmental impact. Let’s take a look at how to tweak formulations or growing locations in order to reduce carbon emissions or water usage.

March 2, 2023 11:00 AM ET
HowGOod
Panel

Ethan Soloviev Chief Innovation Officer, HowGood

Jennifer Lee, Chief Impact Officer, Beautycounter
Marcelo Lu, SVP Care Chemicals North America, BASF
Jon Smieja, VP, Circularity & Senior Analyst, GreenBiz Group
Enabling Traceability in Your Supply Chain

Supply-chain traceability allows producers, companies and regulators to follow products throughout their lifecycles. How can your company use rapidly evolving traceability technologies to reduce emissions and enable innovations in your supplier network? What are the barriers to bringing traceability to scale? Companies share experience from the manufacturing, brand owner and service provider perspectives.

February 15, 2023 4:45 PM ET
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Workshop

Cooper FitzGerald Director, Growth & Innovation, HowGood

João Brites, Director, Growth & Innovation, HowGood
Green marketing claims - how to prevent greenwashing

How can your company substantiate green marketing claims and prevent greenwashing? This session will provide a brief discussion on the regulatory guidelines from the European Union, United Kingdom, United States and Canada on how to substantiate green marketing claims and recent cases. This panel session is right for you if you want to learn about the regulatory guidance to substantiate green claims, receive a summary of these regulatory guidelines, and reflect on the implications for your company.

January 31, 2023 12:00 PM ET
HowGOod
Panel

Emma Yates Growth & Innovation, HowGood

Cooper FitzGerald, Director, Growth & Innovation, HowGood
Green Marketing Claims to Prevent Greenwashing

Using FTC Green Guides, some guidance and advice is given to brands to help them with green marketing claims and prevent misleading sustainability claims.

January 26, 2023 3:00 PM ET
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