HowGood’s General Counsel will do a deep-dive into current guidance for food companies considering making sustainability marketing claims in the US. The session will deliver a review of FTC guidelines outlined in the Green Guides, discussion of the current landscape and what we may expect to see coming down the pike, and practical guidance for how to make claims on your brand that are backed by data and avoid unintentional greenwashing.

Nearly half of all food brands have set emission reduction goals, but many face challenges measuring their current impact. You can’t improve what you can’t measure. In this interactive session, we will discuss a variety of impact metrics, including Carbon, Water, Labor Risk and Biodiversity. Ingredients, crop location and growing standards and their essential role in determining Impact.

The decisions retailers make – including which products they put on shelf, how they design and position their own brands, and what their sourcing policies and standards require – may be the most powerful force in the food system. HowGood and New Hope Network invite industry leaders in the retail space to innovate with their ecosystems to feed people and have a net-positive impact on health, society, and the planet, in an intimate Retailer Innovation Workshop.

Regenerative agriculture is the fastest growing environmental movement on the planet. With more than 20,000,000 acres pledged towards regenerative farming, the food and beverage industry is leading the way. Come connect with industry peers to learn about the newest global developments in metrics, science, reporting and regulations, meet innovative ingredient and product suppliers, and network with the brands and retailers driving regenerative agriculture forward in the market.

Recent market research from NielseinIQ and McKinsey proves that Sustainability sells and continues to outperform average category growth. Sustainability professionals are in high demands, which will only increase as new national and international legal requirements for carbon, nature, and human rights disclosures & claims intensify. Join us for a guided networking session to enhance your sustainability intelligence, connecting with industry peers on sustainability strategy and planning, sales and marketing, product innovation and procurement, ops and finance, and anything else that will drive your business forward.

Learn how your brand can access free sustainability measures through Beacon, New Hope Network’s new product discovery tool. In this session, we’ll talk about the data HowGood is providing to brands through the Beacon platform and how brands can make more sustainable decisions through ingredient planning.

Join us for breakfast starting at 7:30am followed by a conversation with climate leaders, Julia Collins, Ethan Soloviev, Heather Terry, Errol Schweizer and Courtney Pineau to kick off Climate Day!

Although plant-based options are generally better for the planet than animal-based products, individual ingredients and their agricultural practices and growing locations are critical in determining environmental impact. Let’s take a look at how to tweak formulations or growing locations in order to reduce carbon emissions or water usage.

Supply-chain traceability allows producers, companies and regulators to follow products throughout their lifecycles. How can your company use rapidly evolving traceability technologies to reduce emissions and enable innovations in your supplier network? What are the barriers to bringing traceability to scale? Companies share experience from the manufacturing, brand owner and service provider perspectives.