End-to-end sustainability
solution
HowGood's Latis platform delivers granularity right out of the box.
PRODUCTS
Carbon Accounting
Measure and manage your full scope GHG emissions
Product Footprinting
Streamline and automate product carbon footprinting
Carbon Reduction
Decarbonize your supply chain and reduce emissions
Sustainability Claims
Make bold sustainability claims backed by vetted data
INDUSTRIES
Food Brands
Automate your product footprinting and reach net-zero goals
Retailers
Drive preference and comply with climate disclosure regulations
Food Service
Boost sales with climate labeling and drive decarbonization
Ingredient Suppliers
Differentiate your products and seamlessly respond to data requests
Independent research company &
SaaS platform
The world's largest database on food product sustanability.
Research & Methodology
17 years of research on global food chains
Emissions Database
Unrivaled data granularity, built to scale
Partnerships
Collaborate for food system transformation
Events
Engage in conversation on regeneration
Careers
Join our community of truth-disruptors
Sustainability
resources
Challenges and solutions for sustainability professionals in the food industry.
BLOG
Green Claims
Explore the quickly-changing landscape of data-backed sustainability claims
Product Innovation
Find inspiration and best practices for impact-oriented product design
Decarbonization
Discover methods and tools for achieving your carbon reduction targets
Carbon Accounting
Get up to speed on full scope GHG emissions reporting and disclosures
Regulatory Landscape
Find updates on regulatory and climate disclosure requirements for the US and EU
Regenerative Agriculture
Learn from industry leaders and explore shifting to regenerative farming methods
GUIDES
SBTi FLAG
Prepare yourself with everything you to know to set FLAG science-based targets
California Climate Laws
Get to know California's Climate Corporate Data Accountability Act & the Climate-Related Financial Risk Act
EUDR
Navigate the European Union's Deforestation Regulation (EUDR)
CSRD
Understand the European Union's Corporate Sustainability Reporting Directive (CSRD)
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Home
Carbon Accounting
Product Footprinting
Carbon Reduction
Sustainability Claims
Sustainability Resources
Get in touch
Regulatory Landscape
Find updates on regulatory and climate disclosure requirements for the US and EU
White Paper
Making Meaningful ESG Claims in the Age of Greenwashing
As concerns regarding climate change and sustainability become increasingly influential in consumer decision-making, many are turning to organic products and other environmentally-friendly or health-conscious options. However, with the rise of greenwashing and misleading green claims, consumers are becoming more skeptical about the authenticity of on-pack declarations, even government-regulated ones like USDA Organic.
This white paper explores the importance of end-to-end supply-system transparency and ingredient-level impact data, and how businesses can effectively leverage this information to demonstrate their commitment to sustainability and win over the loyalty of eco-conscious consumers.
Consumer skepticism and the organic appeal
Case Study: Using Data-Backed Sustainability Claims
Key strategies for mitigating reputational and regulatory risk
View all white papers
Product Innovation
Decarbonization
Carbon Accounting
Regulatory Landscape
Regenerative Agriculture
Press
HowGood Achieves Certification from the Carbon Trust for its Product Carbon Footprint Model
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Article
How Ingredient and Solution Providers Can Navigate Overwhelm and Win at Sustainability Data
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Webinar
Decarbonization 2.0. From Compliance to Competitive Advantage and Innovation
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Article
2024 US Sustainability Regulations Overview for Food Companies
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Article
SEC Climate Disclosure Rule: Updates for the Food Industry
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Article
California’s Climate Disclosure Laws: A Comprehensive Guide for the Food Industry
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Article
SBTi FLAG Guidance for Food Companies: What You Need to Know
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Press
First-to-Market Sustainability Software to Measure & Reduce Carbon Emissions for SBTi FLAG Guidance
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Article
HowGood’s Public Comment on the FTC’s Proposed Updates to the Green Guides
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Article
Regenerative Industry Landscape
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Article
HowGood’s Latest White Paper: State of Sustainability Marketing in Retail
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