White Paper
Making Meaningful ESG Claims in the Age of Greenwashing
As concerns regarding climate change and sustainability become increasingly influential in consumer decision-making, many are turning to organic products and other environmentally-friendly or health-conscious options. However, with the rise of greenwashing and misleading green claims, consumers are becoming more skeptical about the authenticity of on-pack declarations, even government-regulated ones like USDA Organic.
This white paper explores the importance of end-to-end supply-system transparency and ingredient-level impact data, and how businesses can effectively leverage this information to demonstrate their commitment to sustainability and win over the loyalty of eco-conscious consumers.
- Consumer skepticism and the organic appeal
- Case Study: Using Data-Backed Sustainability Claims
- Key strategies for mitigating reputational and regulatory risk
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