The world's largest product sustainability database

 

Successful sustainability strategies start with understanding your data.

Do you know your impact on

GREENHOUSE GAS EMISSIONS? BIODIVERSITY? FARM LABOR CONDITIONS? ANIMAL WELFARE? WATER USAGE?

Brands

Discover the environmental and social impact of every ingredient in your formulations.

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Retailers

Align your product offerings to the sustainability issues consumers care about most.

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Investors

Develop impact metrics to build a sustainable portfolio and track progress.

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We’ve entered a new era in product sustainability.
The question is no longer can we do it, but will we do it.

If your answer is YES, our tools make it easier.

Ingredient-level Sustainability Analysis

Rapidly assess the environmental and social impact of every ingredient in your product formulations to make more sustainable supply system decisions.

HowGood provides a real-time understanding of the social and ecological impact of every product in our portfolio beyond anything we could have found elsewhere.

Merijn Dols, Sr. Director, Open Innovation & Circular Economy for Food


Sustainability Sales Data

Discover the product attributes most reflective of consumer demand for sustainable, responsibly-sourced products.

Impact Metric Development

Develop industry-leading sustainability strategies based on custom impact metrics and measurable supply system goals.

We owe a big thank you to HowGood for guiding, inspiring, and pushing us throughout our KPI development process. They understood our vision and helped us bring it to life.

-Sustainability Team, General Mills, Triple Bottom Line Operating Unit

Product ratings and sustainability attributes

Join the retailers using HowGood ratings and attributes to drive an average 3.9% sales increase online and in stores, while having a positive impact.

The pilot was so successful, and we got such amazing feedback from our customers, that the decision to expand the ratings into all of our Giant stores was an easy one.

-Mark Adamcik, Giant Food VP of Sales and Merchandising

Ingredient-level Sustainability Analysis

Rapidly assess the environmental and social impact of every ingredient in your product formulations to make more sustainable supply system decisions.


Sustainability Sales Data

Develop industry-leading sustainabiltiy strategies based on custom impact metrics and measurable supply system goals.


Impact Metric Development

Develop industry-leading sustainabiltiy strategies based on custom impact metrics and measurable supply system goals.

HowGood understood our vision and helped us bring it to life.

Sustainability Team, General Mills, Triple Bottom Line Operating Unit


Product ratings and sustainability attributes

Join the retailers using HowGood ratings to drive an average 3.9% sales increase online and in stores, while having a positive impact.

The pilot was so successful, and we got such amazing feedback from our customers, that the decision to expand the ratings into all of our Giant stores was an easy one.

-Mark Adamcik, Giant Food VP of Sales and Merchandising

Every business is unique

Get in touch for tools to support your company’s sustainability strategy

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The HowGood Approach

Drawing from over a decade of research mapping the global supply system for food, cosmetics, and other industries, our sustainability solutions deliver against three guiding principles:

  • Accurate, Comprehensive Data
  • Pursuit of the Biggest Impact
  • Clear and Actionable Insights
Explore our Data