Regulatory pressures, investor expectations, and consumer demand are pushing businesses to act on net zero targets, yet many struggle with turning stated commitments into measurable results.
Achieving net zero is a complex, multi-step process that requires cross-functional buy-in, supplier engagement, and a structured approach to measurement and accountability. This guide outlines the steps companies must take to build a credible net zero roadmap, from establishing an accurate emissions baseline to embedding sustainability into business strategy.
Limiting global warming to 1.5ºC above pre-industrial levels is critical to avoiding the most severe consequences of climate change. This was the goal set by 196 countries in the Paris Agreement, yet current policies and real-world actions put us on track for 2.7ºC of warming by 2100, a level that would lead to drastic environmental and economic disruptions. To close this gap, companies must move beyond ambition and take tangible steps toward decarbonization.
Not all net zero targets are created equal.
Many companies have pledged to achieve net zero, but the strength of these commitments depends on how they align with science-based standards and best practices. Frameworks such as the SBTi Corporate Net Zero Standard, ISO Net Zero Guidelines, and UN Expert Group Integrity Matters outline key criteria for credible net zero strategies.
A robust net zero target should:
While carbon removals and offsets can play a role, most frameworks limit their use to 5-10% of total emissions reductions, reinforcing that companies must focus on real reductions and insets first. By following these best practices, food companies can set net zero targets that drive genuine impact rather than simply serving as greenwashing.
A credible net zero strategy begins with a clear understanding of where emissions come from. Without a reliable greenhouse gas (GHG) inventory, businesses risk setting targets based on incomplete or misleading data.
To build a strong emissions baseline:
Setting a net zero goal isn’t just a sustainability function, it requires buy-in across procurement, R&D, compliance, finance, sales, and leadership. To ensure alignment:
Many companies struggle to balance ambition with feasibility. Some set aggressive goals without a clear plan, while others hesitate, fearing backlash if targets aren’t met. The key is to set ambitious yet achievable interim goals, communicate progress transparently, and adapt as methodologies improve.
Not all emissions are equal. Companies must focus on the areas that deliver the biggest reductions. Prioritizing interventions based on impact, feasibility, and supplier readiness ensures that resources are allocated effectively.
High-impact focus areas:
Evaluating trade-offs:
Food and beverage companies who are leading the way on net zero strategy are embedding sustainability into procurement decisions, selecting lower-emission materials and incentivizing suppliers to adopt climate-smart practices.
Scope 3 emissions, the indirect emissions from a company’s supply chain, often represent 80-90% of a food business’s carbon footprint. Yet, they are the hardest to measure and reduce. Many suppliers experience survey fatigue, overwhelmed by multiple data requests without clear guidance on action.
To address this, companies must move beyond data collection to collaboration.
Rather than simply requesting emissions data, food companies can actively collaborate with suppliers to drive meaningful reductions. By providing resources, guidance, and incentives, these companies can help suppliers adopt more sustainable practices. Some are introducing supplier support programs, such as preferential contracts or financial incentives, to encourage emissions reductions and accelerate the transition to climate-smart operations.
Net zero isn’t a one-time commitment. It’s an ongoing process of measurement, adjustment, and transparency. Food companies need strong systems to track their impact and communicate progress both internally and externally.
External reporting: Frameworks like SBTi, CDP, and CSRD provide credibility and allow investors and customers to compare efforts across industries.
Internal alignment: Regular sustainability updates ensure leadership and cross-functional teams stay informed and accountable.
Supplier feedback loops: Companies that share insights, benchmarks, and best practices with suppliers foster continuous improvement.
One of the biggest challenges in net zero implementation is the evolving nature of carbon accounting. As methodologies and data collection improve, numbers will shift. Companies should embrace transparency over perfection and focus on consistent progress rather than flawless data.