Our Vision

HowGood gives consumers trustworthy knowledge of the true cost of their food. 
Bridging the information gap between the food we buy, the farmer who grows it, and the path it takes to a store, paves the way for an overall more sustainable food system.

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Our History

Founded in 2007, HowGood is an independent research organization dedicated to improving our food system by making it more sustainable from the ground up.
  • Brothers Arthur and Alexander Gillett start talking about how to help support and create a better food system.
  • 2007
    Research begins by working with farmers, NGOs, scientists, academics, and grocers to map the food system, identifying practices with known positives, known negatives, and un-quantified risk.
  • HowGood wins funding from the stimulus grant and hires its first 12 researchers to start gathering data on food companies and their products.
  • 2010
    Information gained from research starts being used to help people vote with their dollars via online tools.
  • We test the program on a dairy section of a grocery store with the HowGood ratings placed next to price tags. The results of the test display a surprisingly high response.
  • 2012
    Motivated by our dairy section success, we trial the program in an entire store for the first time and see an even larger impact than in the previous test.
  • Full testing begins with partner stores across the country. Impressively, stores average a 31% increase in sales of the best rated products
  • 2014
    A fully launched program includes grocers in over 25 states using and benefiting from the shelf tag rating system.
  • HowGood aims to help sell 1,000,000,000 more sustainable products this calendar year.

Our Team

At HowGood we pride ourselves on cultivating a strong group of passionate and hard-working individuals who care about the work they do everyday.

Contact Us

Have questions about our ratings, service, or anything else? Our staff is ready to answer your questions and help you make the most of your HowGood account!

[email protected]
(888) 601-3015 Press 1

[email protected]
(888) 601-3015 Press 2

[email protected]
(888) 601-3015 Press 3

[email protected]
(888) 601-3015 Press 3

[email protected]

Main Office
93 Commercial Street
Brooklyn, NY 11222
(888) 601-3015

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