Good data relies on strong,
independent research.

The HowGood Sustainability Research Model


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The path to a more sustainable food system starts with transparency.

Our research reveals the story behind your food, so that brands and retailers can source better, and consumers can buy better. Sustainability is more than just how food is grown. That's why our holistic approach considers growing guidelines, processing practices, and corporate conduct when evaluating a product.

HowGood has built the most extensive data library on product sustainability and sales in the industry. We'd love to help you use that data to build a better world.

HowGood UPC-Level Data Set

HowGood data offers a holistic view into the primary drivers of product sustainability. By gathering data from 350+ independent sources, and rolling up our sleeves to understand on-the-ground realities from our partners, our Research and Data Team has comprehensive insights into sustainability that are unique to HowGood.

HowGood Research Team
  • Agricultural Specialists
  • Investigative Researchers
  • Data Scientists
Partner Network
  • Data Analysts
  • Leading Academics
  • On the Ground Experts
  • Industry Professionals
Sourced Data
  • 350+ Data Sources and Certifications
  • Industry Purchasing Data
  • Beyond-label Product and CSR Data
  • On-label Product Data

Sustainability Attributes: How We Evaluate a Product

Key Insights

High-value attributes for consumers that correspond with observed and predictive marketplace trends.

Technical Analysis
  • Simple
  • Minimal processing
  • Clean ingredients
  • Small organic farm
Social Impact
  • Kind
  • Humane animal treatment
  • Fair labor for factory workers
  • Fair labor for field workers
Environmental Impact
  • Eco
  • Sustainable farming practices
  • Locally grown and produced
  • Sustainable seafood
CSR & Risk Awareness
  • Responsible product
  • Responsible company conduct
  • Low labor risk
  • Independent producer

From the Label Attributes

Data is based on the listed ingredients and publicly-available sustainability claims. Examples include:

Technical Analysis
  • Less than 5 ingredients
  • No artificial sweeteners
  • No synthetic ingredients
  • Non-GMO ingredients
  • Preservative free
Social Impact
  • Contains animal-based ingredients
  • Vegan
  • Vegetarian
  • Grass-fed
Environmental Impact
  • Biodynamic
  • No monoculture farming methods
  • No synthetic fertilizers
  • Organic
CSR & Risk Awareness
  • Fair Trade
  • GAP 0-3 Standards
  • GAP 4+ Standards
  • National or global corporate producer

Beyond the Label Attributes

Data is based on proprietary relationships and underlying sustainability impacts. Examples include:

Technical Analysis
  • Does not contain petroleum-based ingredients
  • Progressive processing practices
  • Radiation Free
Social Impact
  • High child labor risk
  • Workers paid living wage
  • Traceable supply web
  • Small organic farm
  • Antibiotic and hormone free
Environmental Impact
  • Low climate change risk
  • High carbon-capturing potential
  • Low risk for biodiversity loss
  • Clean environmental record
CSR & Risk Awareness
  • Positive transparency record
  • Toxic emissions violations
  • Ongoing legal disputes
  • Livestock cruelty risk
  • Clean energy commitment

HowGood's 350+ data sources include:

  • Bird Friend
  • Fair Labor Certification
  • USDA
  • Animal Welfare Approved
  • Aquaculture Stewardship Council
  • Certified Humane
  • Fair Trade
  • Food Alliance
  • Global Animal Partnership
  • Humane Heartland
  • Marine Stewardship Council
  • Monterey Bay Aquarium Seafood Watch
  • National Dairy Farm Program
  • National Fisheries Institute
  • Non-GMO Project Certified
  • Ocean Trust
  • Oceanwise
  • Rainforest Alliance
  • Roundtable on Sustainable Palm Oil
  • True Source Honey
  • United Egg Producers Certified
  • USDA Organic
  • Utz Certified