About our Data
Our mapping of global supply systems begin on the most basic level: the ingredient.
The foundation of our data model is built on assessments of the base crops for over 33,000 ingredients and chemicals. Considerations range from growing standards to farm labor risks, and from factory processing conditions to packaging and transportation methods.
Over years, we’ve perfected the process of distilling a complex web of data down to its most salient points.
With our roots as a food rating company, our data model was built with the goal of filtering through vast quantities of data to provide clear, actionable insights for the end user. As we’ve expanded, this distillation has remained a core principle of our model.
The strength of our data is the result of comprehensive, collaborative research.
We rely on findings from over 350 certifying bodies and research organizations to verify the on-the-ground conditions for every ingredient. With so much data available, the strength of our offerings relies on the proper verification and prioritization of impact indicators.
Our holistic analysis of environmental and social impact has produced a database of over 300 distinct attributes.
To produce clear and action-oriented insights, we’ve mapped our data to a set of distinct attributes that are useful to both brands and retailers. These can be applied to internal sourcing decisions as well as public-facing consumer messaging.
Our database contains insights on over one million UPCs and counting.
We are committed to providing critical data on a range of products from small and large brands alike. As HowGood expands to new markets, our foundation of clear and accurate data presented in actionable ways will remain steadfast.
Our ever-expanding research network includes the following sources:
