HowGood UPC-Level Data Set
HowGood data offers a holistic view into the primary drivers of product sustainability. By gathering data from 350+ independent sources, and rolling up our sleeves to understand on-the-ground realities from our partners, our Research and Data Team has comprehensive insights into sustainability that are unique to HowGood.
HowGood Research Team
Agricultural Specialists
Investigative Researchers
Data Scientists
Partner Network
Data Analysts
Leading Academics
On the Ground Experts
Industry Professionals
Sourced Data
350+ Data Sources and Certifications
Industry Purchasing Data
Beyond-label Product and CSR Data
On-label Product Data
Sustainability Attributes: How We Evaluate a Product
Key Insights
High-value attributes for consumers that correspond with observed and predictive marketplace trends.
Technical Analysis
Simple
Minimal processing
Clean ingredients
Small organic farm
Social Impact
Kind
Humane animal treatment
Fair labor for factory workers
Fair labor for field workers
Environmental Impact
Eco
Sustainable farming practices
Locally grown and produced
Sustainable seafood
CSR & Risk Awareness
Responsible product
Responsible company conduct
Low labor risk
Independent producer
From the Label Attributes
Data is based on the listed ingredients and publicly-available sustainability claims. Examples include:
Technical Analysis
- Less than 5 ingredients
- No artificial sweeteners
- No synthetic ingredients
- Non-GMO ingredients
- Preservative free
Social Impact
- Contains animal-based ingredients
- Vegan
- Vegetarian
- Grass-fed
Environmental Impact
- Biodynamic
- No monoculture farming methods
- No synthetic fertilizers
- Organic
CSR & Risk Awareness
- Fair Trade
- GAP 0-3 Standards
- GAP 4+ Standards
- National or global corporate producer
Beyond the Label Attributes
Data is based on proprietary relationships and underlying sustainability impacts. Examples include:
Technical Analysis
- Does not contain petroleum-based ingredients
- Progressive processing practices
- Radiation Free
Social Impact
- High child labor risk
- Workers paid living wage
- Traceable supply web
- Small organic farm
- Antibiotic and hormone free
Environmental Impact
- Low climate change risk
- High carbon-capturing potential
- Low risk for biodiversity loss
- Clean environmental record
CSR & Risk Awareness
- Positive transparency record
- Toxic emissions violations
- Ongoing legal disputes
- Livestock cruelty risk
- Clean energy commitment
