Arthur Gillett is the Chief Research Officer and Co-Founder of HowGood. Arthur leads the strategic direction of HowGood’s research methodology and is the driving force behind our 15 years of research on global food systems.Arthur founded HowGood in 2007 out of a desire to bring transparency into the sustainability of food products to shoppers. With a passion for food and a background in data consulting, Arthur has spearheaded a comprehensive approach to sustainability measurement that is unparalleled in the food tech industry.Arthur envisioned a consumer-facing sustainable food ratings system well before industry adoption of food labeling, and continues to be at the forefront of global sustainability trends and thinking. Initially working with Coops and local independent stores, Arthur has designed metrics and KPI’s for the needs of every segment of the retail market from regional, mission-driven chains to multinational CPG Brands looking to better understand their impact on the world. These insights have helped to improve over 10 million shopper decisions a year since 2016.His background in data analysis stems from his experience designing data reporting and automation processes with JPMorgan Chase. He holds a Bachelor of Arts in Cultural Studies from Davidson College.