Measure, Improve and Communicate Food Product Sustainability

This playbook provides a business case and roadmap for brands to measure, improve and communicate product sustainability in order to reduce risk and grow sales, while accelerating progress towards company sustainability goals.

What's Inside

This playbook is powered by HowGood and provides a business case and roadmap for brands to measure, improve, and communicate product sustainability in order to reduce risk and grow sales while accelerating progress toward company sustainability goals.

HowGood is an independent research company with the world’s largest database on product sustainability. With data and analysis for more than 33,000 ingredients, chemicals, and materials, HowGood helps leading brands, retailers and investors improve their environmental and social impact. Through in-depth, ingredient-level insights on factors ranging from greenhouse gas emissions to animal welfare and labor risk, HowGood data powers strategic decision-making for the sourcing, manufacturing, merchandising, and marketing of sustainable products.

About the Authors

Nova Sayers

Nova Sayers works to enable retailers, restaurants, brands and their suppliers -while empowering consumers to shop aligned with their values!

In her current role as VP of Growth & Innovation for HowGood, she helps clients measure, improve and communicate their product and ingredient impact using the world’s largest product sustainability database and software platform – Latis.

Leah Wolfe

Leah Wolfe enables a wide range of stakeholders to better understand their roles in building a better food system.

As Head of Regenerative Education & Content for HowGood, she helps provide deeper insights into the intersection of regenerative agriculture, actionable data, and consumer trends.


Product Sustainability to Improve Impact and Grow Sales

The number of food products on the market with publicly-available carbon footprints increased by more than 800% over the last 2 years.

Whether it’s due to consumer demand or government regulations, a growing number of brands are beginning to measure and communicate the environmental and social impact of their products.​

For proven strategies on how to drive sales, grow margins, appeal to retailers, and build loyalty, download HowGood's Product Sustainability Playbook.​


Upload ingredient form

Get discovered by SMEs & FMCGs and/or enhance your customer relationships by adding your ingredients to HowGood's Supplier Portal for the Big Food Redesign Challenge.


Decarbonization 2.0: From Compliance to Competitive Advantage & Innovation

MAY 2, 2024 | 11 AM – 12 PM EST
HowGood’s customer Kerry shares their journey to leverage best-in-class sustainability data for their business bottom line