Measure, Improve and Communicate Food Product Sustainability

This playbook provides a business case and roadmap for brands to measure, improve and communicate product sustainability in order to reduce risk and grow sales, while accelerating progress towards company sustainability goals.

What's Inside

This playbook is powered by HowGood and provides a business case and roadmap for brands to measure, improve, and communicate product sustainability in order to reduce risk and grow sales while accelerating progress toward company sustainability goals.

HowGood is an independent research company with the world’s largest database on product sustainability. With data and analysis for more than 33,000 ingredients, chemicals, and materials, HowGood helps leading brands, retailers and investors improve their environmental and social impact. Through in-depth, ingredient-level insights on factors ranging from greenhouse gas emissions to animal welfare and labor risk, HowGood data powers strategic decision-making for the sourcing, manufacturing, merchandising, and marketing of sustainable products.

About the Authors

Nova Sayers

Nova Sayers works to enable retailers, restaurants, brands and their suppliers -while empowering consumers to shop aligned with their values!

In her current role as VP of Growth & Innovation for HowGood, she helps clients measure, improve and communicate their product and ingredient impact using the world’s largest product sustainability database and software platform – Latis.

Leah Wolfe

Leah Wolfe enables a wide range of stakeholders to better understand their roles in building a better food system.

As Head of Regenerative Education & Content for HowGood, she helps provide deeper insights into the intersection of regenerative agriculture, actionable data, and consumer trends.

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