This playbook is powered by HowGood and provides a business case and roadmap for brands to measure, improve, and communicate product sustainability in order to reduce risk and grow sales while accelerating progress toward company sustainability goals.
HowGood is an independent research company with the world’s largest database on product sustainability. With data and analysis for more than 33,000 ingredients, chemicals, and materials, HowGood helps leading brands, retailers and investors improve their environmental and social impact. Through in-depth, ingredient-level insights on factors ranging from greenhouse gas emissions to animal welfare and labor risk, HowGood data powers strategic decision-making for the sourcing, manufacturing, merchandising, and marketing of sustainable products.