Measure, Manage and Communicate ESG Commitments​​

This report lays out the current sustainability marketing landscape for retailers and provides pathways to measuring, reducing, and communicating impact to improve overall sustainability, build consumer loyalty, and grow profit margins.

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State of Sustainability Marketing in Retail

The challenges retailers face in meeting sustainability commitments are complex, including recent developments due to increasing regulatory pressure. This report is powered by HowGood and provides strategies to meet ESG commitments, reduce scope 3 emissions, and utilize the most effective communication tools for engaging consumers.

HowGood is an independent research company with the world’s largest database on product sustainability. With data and analysis for more than 33,000 ingredients, chemicals, and materials, HowGood helps leading brands, retailers and investors improve their environmental and social impact. Through in-depth, ingredient-level insights on factors ranging from greenhouse gas emissions to animal welfare and labor risk, HowGood data powers strategic decision-making for the sourcing, manufacturing, merchandising, and marketing of sustainable products.

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About the Author

Leah Wolfe

Leah Wolfe enables a wide range of stakeholders to better understand their roles in building a better food system.

As Head of Regenerative Education & Content for HowGood, she helps provide deeper insights into the intersection of regenerative agriculture, actionable data, and consumer trends.

WHITE PAPER

State of Sustainability Marketing in Retail

Less than 20% of retailers say they are on track to meet their scope 3 targets–which account for 93 percent of their total emissions.

The majority of retailers’ environmental and social impact is determined by the many thousands of products they carry, each of which has any number of ingredients from all over the world.​

Learn about how you can meet ESG commitments, reduce scope 3 emissions, and utilize the most effective communication tools for engaging consumers.​

  • How sustainable product portfolios build consumer loyalty and increase margins
  • How product sustainability ratings and attributes are effective methods for consumer communication
  • Why certain ratings and attributes are gaining more traction with consumers than others

STEP TWO

Upload ingredient form

Get discovered by SMEs & FMCGs and/or enhance your customer relationships by adding your ingredients to HowGood's Supplier Portal for the Big Food Redesign Challenge.