HowGood is an independent research company and SaaS data platform with the world's largest database on food product sustainability. With more than 90,000 on-farm emissions factors for food ingredients, HowGood helps leading brands, retailers, suppliers and restaurants to measure, manage, and communicate their environmental and social impact.
Measure, Manage and Communicate ESG Commitments
This report lays out the current sustainability marketing landscape for retailers and provides pathways to measuring, reducing, and communicating impact to improve overall sustainability, build consumer loyalty, and grow profit margins.
State of Sustainability Marketing in Retail
The challenges retailers face in meeting sustainability commitments are complex, including recent developments due to increasing regulatory pressure. This report is powered by HowGood and provides strategies to meet ESG commitments, reduce scope 3 emissions, and utilize the most effective communication tools for engaging consumers.
HowGood is an independent research company with the world’s largest database on product sustainability. With data and analysis for more than 33,000 ingredients, chemicals, and materials, HowGood helps leading brands, retailers and investors improve their environmental and social impact. Through in-depth, ingredient-level insights on factors ranging from greenhouse gas emissions to animal welfare and labor risk, HowGood data powers strategic decision-making for the sourcing, manufacturing, merchandising, and marketing of sustainable products.
About the Author
Leah Wolfe
Leah Wolfe enables a wide range of stakeholders to better understand their roles in building a better food system.
As Head of Regenerative Education & Content for HowGood, she helps provide deeper insights into the intersection of regenerative agriculture, actionable data, and consumer trends.
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