HowGood Sustainability Intelligence

Product impact attributes for brands and retailers

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HowGood is an independent research company with the world’s largest food product sustainability database. Drawing from over 600 data sources and certifications, HowGood helps leading brands and retailers measure impact and improve their environmental and social impact.

HowGood Sustainability
Impact Score

The HowGood Sustainability Impact Score measures the overall sustainability of a product, based on 8 key metrics. 

Scoring (0-100) is on a spectrum from negative to positive impact.

GREENHOUSE
GAS EMISSIONS

What is the carbon footprint of growing this ingredient?

BIODIVERSITY
IMPACT

How does the growing of this ingredient help or hurt global biodiversity?

PROCESSING IMPACT

How much energy is used in the factory processing of this ingredient?

WATER USAGE

How much water does it take to grow or raise this ingredient?

LABOR RISK

What is the overall labor risk involved in this ingredient?

LAND USE

How much land does it take to grow or raise this ingredient?

SOIL HEALTH

How does the growing of this ingredient impact the soil where it’s grown?

ANIMAL WELFARE

How are the animals involved in the production of this ingredient treated?

Our Sustainability Attributes

Communicate the positive impact of your products with simple, consumer-friendly badges

Over 50% of all global consumers are checking labels for sustainability credentials and shopping for more eco-friendly products. Respond to consumer demand and guide consumers toward more informed purchases by showcasing the sustainability attributes that your products achieve.

CARBON FOOTPRINT

Carbon Footprint includes the Greenhouse Gas Emissions resulting from the on-farm processed associated with producing a product. It is calculated as kilograms of carbon dioxide equivalent (CO2e) per kilogram of product.

CLEAN LABEL

This product has a simple formula with seven or fewer ingredients that are all minimally processed.

CLIMATE FRIENDLY

This product has Greenhouse Gas Emissions that are lower than 70% of all products assessed by HowGood.

LOW SYNTHETIC INPUTS

The ingredients in this product are not petroleum-based and were grown without the use of synthetic herbicides, fungicides, or fertilizers.

MINIMALLY PROCESSED

This product is made with ingredients that are not dependent on commercial or industrial processing.

FAIR LABOR

The ingredients in this product are not sourced from locations flagged for forced labor or child labor.

About HowGood

HowGood is an independent research company with the world’s largest food product sustainability database. Drawing from over 600 data sources and certifications, HowGood helps leading brands and retailers measure and improve their environmental and social impact.

15 years mapping global supply chains

600 data sources and certifications

33,000 ingredients, chemicals and materials

247 sustainability metrics & attributes for consumer goods

2 million+ products assessed at UPC / GTIN level

“I am very excited about Danone’s partnership with HowGood. Developing an impact assessment tool for our products portfolio is raising the awareness of our product developers and brand teams, and is helping us drive the Food Revolution together. This holistic tool is critical to improve the sustainability impact of our brands.”

– Takoua Debeche

Chief Research & Innovation Officer, Danone North America

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