Making Meaningful ESG Claims in the Age of Greenwashing
This white paper explores the importance of end-to-end supply-system transparency and ingredient-level impact data, and how businesses can effectively leverage this information to demonstrate their commitment to sustainability and win over the loyalty of eco-conscious consumers.
What's Inside
As concerns regarding climate change and sustainability become increasingly influential in consumer decision-making, many are turning to organic products and other environmentally-friendly or health-conscious options. However, with the rise of greenwashing and misleading green claims, consumers are becoming more skeptical about the authenticity of on-pack declarations, even government-regulated ones like USDA Organic.
- Consumer skepticism and the organic appeal
- Case Study: Using Data-Backed Sustainability Claims
- Key strategies for mitigating reputational and regulatory risk
About the Author
Leah Wolfe
Leah Wolfe enables a wide range of stakeholders to better understand their roles in building a better food system.
As Head of Regenerative Education & Content for HowGood, she helps provide deeper insights into the intersection of regenerative agriculture, actionable data, and consumer trends.
HowGood is an independent research company and SaaS data platform with the world's largest database on food product sustainability. With more than 90,000 on-farm emissions factors for food ingredients, HowGood helps leading brands, retailers, suppliers and restaurants to measure, manage, and communicate their environmental and social impact.
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