Making Meaningful ESG Claims in the Age of Greenwashing

This white paper explores the importance of end-to-end supply-system transparency and ingredient-level impact data, and how businesses can effectively leverage this information to demonstrate their commitment to sustainability and win over the loyalty of eco-conscious consumers.

Download The White paper

What's Inside

As concerns regarding climate change and sustainability become increasingly influential in consumer decision-making, many are turning to organic products and other environmentally-friendly or health-conscious options. However, with the rise of greenwashing and misleading green claims, consumers are becoming more skeptical about the authenticity of on-pack declarations, even government-regulated ones like USDA Organic.

  • Consumer skepticism and the organic appeal
  • Case Study: Using Data-Backed Sustainability Claims
  • Key strategies for mitigating reputational and regulatory risk
Download The White Paper
HowGOod

About the Author

Leah Wolfe

Leah Wolfe enables a wide range of stakeholders to better understand their roles in building a better food system.

As Head of Regenerative Education & Content for HowGood, she helps provide deeper insights into the intersection of regenerative agriculture, actionable data, and consumer trends.

Food leaders discuss climate labeling, regulations, and carbon reduction strategy​

REGISTER

"A Guide to Future-Proof Scope 3 Reporting for Food Brands and CPGs"​

DOWNLOAD

"State of Research: LCAs and Carbon Accounting for the Food Industry"​

READ MORE

WHITE PAPER

Making Meaningful ESG Claims in the Age of Greenwashing

As concerns regarding climate change and sustainability become increasingly influential in consumer decision-making, many are turning to organic products and other environmentally-friendly or health-conscious options

However, with the rise of greenwashing and misleading green claims, consumers are becoming more skeptical about the authenticity of on-pack declarations, even government-regulated ones like USDA Organic.

This white paper covers:

  • Consumer skepticism and the organic appeal
  • Case Study: Using Data-Backed Sustainability Claims
  • Key strategies for mitigating reputational and regulatory risk

STEP TWO

Upload ingredient form

Get discovered by SMEs & FMCGs and/or enhance your customer relationships by adding your ingredients to HowGood's Supplier Portal for the Big Food Redesign Challenge.