Making Meaningful ESG Claims in the Age of Greenwashing

This white paper explores the importance of end-to-end supply-system transparency and ingredient-level impact data, and how businesses can effectively leverage this information to demonstrate their commitment to sustainability and win over the loyalty of eco-conscious consumers.

What's Inside

As concerns regarding climate change and sustainability become increasingly influential in consumer decision-making, many are turning to organic products and other environmentally-friendly or health-conscious options. However, with the rise of greenwashing and misleading green claims, consumers are becoming more skeptical about the authenticity of on-pack declarations, even government-regulated ones like USDA Organic.

HowGOod

About the Author

Leah Wolfe

Leah Wolfe enables a wide range of stakeholders to better understand their roles in building a better food system.

As Head of Regenerative Education & Content for HowGood, she helps provide deeper insights into the intersection of regenerative agriculture, actionable data, and consumer trends.

Food leaders discuss climate labeling, regulations, and carbon reduction strategy​

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WHITE PAPER

Making Meaningful ESG Claims in the Age of Greenwashing

As concerns regarding climate change and sustainability become increasingly influential in consumer decision-making, many are turning to organic products and other environmentally-friendly or health-conscious options

However, with the rise of greenwashing and misleading green claims, consumers are becoming more skeptical about the authenticity of on-pack declarations, even government-regulated ones like USDA Organic.

This white paper covers:

STEP TWO

Upload ingredient form

Get discovered by SMEs & FMCGs and/or enhance your customer relationships by adding your ingredients to HowGood's Supplier Portal for the Big Food Redesign Challenge.

TOOLKIT

Surviving Sustainability Survey Fatigue

How ingredient and solutions providers can automate sustainability reporting at-scale