Your products are not only a powerful revenue stream, but an embodiment of your company’s sustainability values and practices. Product sustainability is important in maintaining your brand’s reputation while allowing access to supply and capital, along with meeting consumer preferences and demands for transparency.
The HowGood Product Sustainability Playbook is intended to guide you in measuring, improving, and communicating the sustainability of your products to generate value for your company, your customers, and society.
Opportunities for Brands
Drive sales
Grow margins
Appeal to retailers
Build loyalty
Strategies for Brands
Identify areas for improvement
Improve your ingredient sourcing decisions
Measure product sustainability
Communicate product impact
Check out HowGood’s Product Sustainability Playbook to learn more about how to put your brand ahead of the pack on social and environmental impact:
