Now we are getting the toolset that we can take a much better, much more focused, deeper look at things and say, “This tomato was grown this way, transported this way, stored in this way, put on a shelf in this way,” and all of those things have a knock-on effect on the nutrient values in that tomato. We’re beginning to get the toolset to have that kind of fine-grain resolution and to develop business models that could help connect people–not only at an elite level.

Often, good nutrition or advances in it are seen as something that happens up in the stratosphere for the 1%, but, nutrition is something that has to work and be effective at scale in order to make a difference.