Supplier Portal


Showcase the impact of your products and
gain valuable carbon footprint insights


Whole Foods Market is partnering with HowGood to measure the sustainability impact of the products you make for our Exclusive Brands. The Supplier Portal makes it easy for you to submit your information and experience added benefits.

After the HowGood team reviews your product data, you will receive insight into your carbon footprint and other eligible sustainability marketing options. This information will be shared with Whole Foods Market, and you will also be able to use it for your own insights.

Please note, participation in this process is optional, but Whole Foods sees this as a mutually beneficial opportunity for our Exclusive Brands suppliers to get insight to their products as we gain better accuracy for the impact of our products. If you are only submitting a subset of your products, please prioritize them by sales volume or by a representation of each product type. If you have any questions, please reach out to [email protected].

Appreciations for your partnership in this effort!
Tom Hermes and Caitlin Leibert
VP of Sourcing & Product Development and VP of Sustainability

Commonly Asked Questions about the Supplier Data Template

Each column is a different product, please add the product name at the top of each column and then fill out the information in the rows specific to that product

Only the questions in purple are required. We ask the additional questions because different suppliers have varying levels of information on their ingredients.

  • HowGood will not share any proprietary information with your buyer, it will only share the calculated sustainability impact of your ingredients
  • Whole Foods Market uses HowGood’s platform to make sourcing and product development decisions based on ingredient-level sustainability insights.
  • Filling this questionnaire out makes sure that Whole Foods Market has the most complete and up-to-date data they need to accurately assess the ingredients they source from you. 

Share basic product info with your clients

Food and beverage companies work with HowGood to measure, communicate, and report on sustainability. In order to accurately assess the impact of their portfolio of products, they need up-to-date information about the products or ingredients they purchase from suppliers.

Step 1: Download your supplier form

Download an excel template to provide basic product sourcing information.

Step 2: Submit your completed form

Once completed, upload your template for review.


Download form to add your products


Upload product form


Upload ingredient form

Get discovered by SMEs & FMCGs and/or enhance your customer relationships by adding your ingredients to HowGood's Supplier Portal for the Big Food Redesign Challenge.


Beyond The Baseline: How to Unlock Quantifiable Carbon Reduction Strategies

MARCH 7, 2024 | 11 AM – 12 PM EST
Join us for a practical roadmap for carbon reduction and unlock progress toward your decarbonization goals.