Sustainability Claims:
Reflections from the Legal Perspective

HowGood’s General Counsel does a deep-dive into current guidance for food companies considering making sustainability marketing claims in the US. The session delivers a review of FTC guidelines outlined in the Green Guides, discussion of the current landscape and what we may expect to see coming down the pike, and practical guidance for how to make claims on your brand that are backed by data and avoid unintentional greenwashing. 

  • What am I legally required to include when I make claims about my products’ impact?
  • How can I avoid backlash from making potentially-controversial claims?
  • What steps should I take when calculating my impact to ensure it holds up to public scrutiny?
TALK TO OUR TEAM
Play Video
Ramya Ravishankar

Ramya Ravishankar

Ramya is a former environmental biologist turned attorney who is passionate about the intersection of food and sustainability. She is the General Counsel at HowGood, an independent research company powering the sustainability commitments of the world’s largest food brands. Previously, she has served as Associate General Counsel at Bowery Farming and as a regulatory enforcement associate at the law firm Skadden Arps.

Food leaders discuss climate labeling, regulations, and carbon reduction strategy​

REGISTER

"A Guide to Future-Proof Scope 3 Reporting for Food Brands and CPGs"​

DOWNLOAD

"State of Research: LCAs and Carbon Accounting for the Food Industry"​

READ MORE

Talk to our team

Learn how HowGood can help you reach your sustainability goals

STEP TWO

Upload ingredient form

Get discovered by SMEs & FMCGs and/or enhance your customer relationships by adding your ingredients to HowGood's Supplier Portal for the Big Food Redesign Challenge.

WEBINAR

Regulatory trends in sustainability: How food brands should prepare in the next 6-12 months

SEPTEMBER 12, 2023 | 12 – 1 PM EST
Join HowGood’s General Counsel for an overview of some of the upcoming key global sustainability regulations that should be top-of-mind for food industry professionals, with a focus on what and how to best prepare.
RESERVE YOUR SPOT