I think that consumer education has just been monumental to grow the movement. We give every customer on their account page an average of how much food they’ve saved, the avoided gallons of water, and the avoided CO2 they saved. We try to give each customer this bite size impact to celebrate what they’re doing to bring them on a journey of how they’ve helped save food. This builds a community of people that can collectively celebrate their individual wins, then their collective wins.
HowGood is a SaaS data platform with the worlds largest database on food and personal care product sustainability. With more than 33,000 ingredients, chemicals and materials assessed, HowGood helps leading brands, retailers and restaurants improve their environmental and social impact.