Felipe Villela January 24, 2022 by Leah Wolfe
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I think art has a huge power to connect the consumer to the product. Art is able to communicate the necessity to invest in a more sustainable and regenerative future.

For example, we worked with a famous artist from Sao Paulo for a project with Nespresso in which he painted a large mural showing the female coffee farmer we were working with drinking the coffee. This mural is an effective way to communicate the story behind the product.

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