I think there needs to be some real effort gone towards the importance of the way our food has grown, because it’s so far away from our plates. A lot of people don’t have any idea of how and where our food is grown or all of the impact. We found that consumers want to be brought along on the journey and we need to start telling these stories sooner. They want to feel a part of a transparent and real journey.
HowGood is an independent research company and SaaS data platform with the world’s largest database on food product sustainability. With more than 33,000 ingredients, chemicals and materials assessed, HowGood helps leading brands, retailers, suppliers and restaurants to measure, manage, and communicate their environmental and social impact.