I think there needs to be some real effort gone towards the importance of the way our food has grown, because it’s so far away from our plates. A lot of people don’t have any idea of how and where our food is grown or all of the impact. We found that consumers want to be brought along on the journey and we need to start telling these stories sooner. They want to feel a part of a transparent and real journey.
HowGood is a SaaS data platform with the worlds largest database on food and personal care product sustainability. With more than 33,000 ingredients, chemicals and materials assessed, HowGood helps leading brands, retailers and restaurants improve their environmental and social impact.