We have a tremendous opportunity and wealth of knowledge within our existing network of farmers. From a knowledge sharing standpoint, we do a monthly newsletter. We also host annual events, such as an appreciation dinner, where farmers get together, converse, and talk about challenges they’re facing. During COVID, however, travel was halted and so we put in place a monthly zoom call with farmers and that’s just another forum for them to get together, ask questions, and raise concerns. I think it’s about regular communication, regular outreach, and a mix of opportunities to get together.
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