Everything that we do in this space needs to drive action and outcomes. Outcomes like carbon reduction, carbon sequestration, water-related outcomes, and equally important the economic piece of it. It has to make financial, economic sense for the farmer as well. Everything that we do really needs to be about meeting the farmer where they are and doing things that work for the farmer at the local level.
When you invest in regenerative systems, there’s a strong economic case for farmers. We just did a two-year study with the Soil Health Institute looking at the economics of soil health management systems with a hundred farmers in nine states in the corn belt. We found that 97% of them felt like they were more resilient than the previous system. 67% of them had yield improvements which lead to lower costs.