Storytelling ultimately doesn’t create impact. In this work, dollars are really what matters. These farmers need income. It’s very well-proven you can put cash in these farmers’ pockets and it raises their standards of living on every frontier. Your goal as a sales and marketing person is how do I get this product out there at the largest scale possible in a way that doesn’t deteriorate the regenerative value chain.
HowGood is an independent research company and SaaS data platform with the world’s largest database on food product sustainability. With more than 33,000 ingredients, chemicals and materials assessed, HowGood helps leading brands, retailers, suppliers and restaurants to measure, manage, and communicate their environmental and social impact.