A few themes we explore in this session:
- How can we scale ingredients without losing their regenerative integrity?
- How can a brand balance storytelling, consumer education, and profit?
- Should vertical integration be the goal for regenerative supply systems?
Tyler Gage Innovation & Strategy Consultant at Terrafertil
Storytelling ultimately doesn’t create impact. In this work, dollars are really what matters. These farmers need income. It’s very well-proven you can put cash in these farmers’ pockets and it raises their standards of living on every frontier. Your goal as a sales and marketing person is how do I get this product out there at the largest scale possible in a way that doesn’t deteriorate the regenerative value chain.