The chips are our new product, and we are very excited about them because it’s part of the fast-growing snack category and it’s a way to educate people too. Most consumers don’t know what fonio is, they don’t know what these African products are, so if you present it to them in a way that they don’t have to think that through, just grab it and snack it, that’s easier for them. The next step is they’ll see the ingredient as less intimidating and they buy the fonio.
How can I try to change the acceleration of a mature product and waste less? I decided to freeze-dry the banana to give another year of life, but keep 95% of the nutritional properties. It’s a kind of sequence because now I’m also producing chocolate using banana powder to give it creaminess, and using the same dried bananas to put inside a juice as a sweetener. It’s a whole ecosystem around the banana.