A few themes we explore in this session:
- What are the most daunting barriers to entry for regenerative producers when it comes to market access?
- How can large buyers meet producers in the middle when it comes to scaling up?
- How can organizations work to bring producers along on the path to regeneration?
We focus on creating new relationships between farmers and brands, bundling up a variety of strategies to help that relationship evolve, from strategy in the approach to piloting, as well as qualitative and quantitative metrics of success so that brands can go to market with a powerful story. And the farmer can be financially compensated to reflect the ecological investments they’ve been making in creating public good for all of us.
The hardest thing for protein producers, livestock farmers, and ranchers, is getting as much money out of the animal as they possibly can. When 60% of that animal is going into grinds or lower quality products, you’re not maximizing the viability of the product. So that’s the gap that we’re trying to bridge.
We’ve created local supply chains that operate in their own concert. Seal the Seasons has a branded end product featuring the farmer on the front. It tells you exactly where that farm is. Ultimately what we want to do is open up the market for value-added produce so that brands can pick the best fruit for their value-added products. We really see that as being a huge opportunity to expand regenerative family farm produce.