The critical element of systems change is people. Over 500 million farmers own less than 10 hectares around the world, and every farmer, no matter what size can engage with poultry, but not with all the other animals. So if it’s about people, and it’s also central, that you have animals, nothing beats the small farmer and the chicken as the foundation of a massive global scale theory of change.
HowGood is an independent research company and SaaS data platform with the world’s largest database on food product sustainability. With more than 33,000 ingredients, chemicals and materials assessed, HowGood helps leading brands, retailers, suppliers and restaurants to measure, manage, and communicate their environmental and social impact.