Regenerative Ag: Giants in Procurement March 8, 2022 by Leah Wolfe
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A few themes we explore in this session:

  • What does it mean for an organization to practice outcomes-based rather than practice-based regenerative agriculture and why is that important?
  • How can brands move from focusing on a singular aspect of sustainability toward a more regenerative and holistic approach?
  • How can companies quantitatively validate and measure progress to these regenerative goals?
Dorothy Shaver Unilever

Based on conversations we’ve had with future food leaders, what people really want is to be brought along on the journey. To be included in the storytelling earlier, instead of a brand that nobody associated with planetary health suddenly having a claim that says climate-friendly. Concrete numbers and transparency are something that people believe in.

Jay Watson Global Impact Initiatives, General Mills

Regenerative ag is about all these positive impacts, not just on climate. It’s about this whole ecosystem, including the people and the stewards of the land in the ecosystem. Regenerative ag is part of a total system driving the whole agriculture industry forward.

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