Based on conversations we’ve had with future food leaders, what people really want is to be brought along on the journey. To be included in the storytelling earlier, instead of a brand that nobody associated with planetary health suddenly having a claim that says climate-friendly. Concrete numbers and transparency are something that people believe in.
Regenerative ag is about all these positive impacts, not just on climate. It’s about this whole ecosystem, including the people and the stewards of the land in the ecosystem. Regenerative ag is part of a total system driving the whole agriculture industry forward.