Product Sustainability Portal

Receive exposure to a global network of retailers and connect with consumers

Are you tapping into consumer demand?

Over 50% of all global consumers are checking labels for sustainability credentials and shopping for more eco-friendly products.

Submit your products to the portal to receive a sustainability assessment and showcase the positive impact of your products to retailers and consumers.

Food Innovators

Uncover sustainability attributes

Recent research has shown that 70% of shoppers will pay more for a sustainable product, and 88% of shoppers would like brands to help them be more environmentally friendly and ethical.1

Upload your product ingredient list to the Product Sustainability Portal and get access to an ingredient-level analysis of your product’s sustainability attributes.

Sustainability trailblazers

Showcase your brand to a global network of retailers

Retailers are looking to showcase sustainable brands to keep up with consumer demand. To do this, they need access to reliable data that tells your sustainability story.

Submit your product data to the Product Sustainability Portal once, and your sustainability attributes will be shared with a global network of retailers seeking more sustainable brands.

CPG Brands

Communicate your products sustainability to gain a competitive edge

Millennial and Gen-Z consumers currently have the largest combined purchasing power in the United States and worldwide. They demand transparency, sustainability and high nutritional value in the food products they purchase, and this is only set to increase.

The Product Sustainability Portal enables you, as a CPG brand, to understand these consumer preferences and communicate your sustainability attributes to influential consumers online, on-shelf or on-pack.

Did you know?

85% of top US and EU-based retailers display sustainability attributes on e-commerce product listings2

2 HowGood industry research, March 2022

…yet 84% of brands fail to claim one or more of the three most searched for attributes for which they qualify.3

3 Nielsen Activating Attributes Report, 2021

Attributes are everything

Gain that competitive edge in a crowded market landscape

Climate Friendly

Products with a minimal carbon footprint (Greenhouse Gas Emissions).

Minimally Processed

Products made without high-energy processing.

Clean Label

Products containing a minimal number of simple ingredients.


Products made from ingredients grown in a way that benefits the local ecosystem.


Products made from all plant-based ingredients.


Products with high nutritional value and low environmental impact.


Products made from ingredients grown without synthetic fertilizers and pesticides.

Ethical Company

Products made by companies that meet the highest standards of social and environmental performance.


Uncover your sustainability attributes

Tell us about your products, and receive a sustainability assessment that measures impact and opportunity across a number of metrics.

Are you an ingredient supplier or retailer?

Contact us to find out how to use the HowGood Product Sustainability Portal as an ingredient supplier or retailer.

HowGood is a Saas sustainability intelligence platform with the world’s largest product and ingredient impact database. We partner with brands, retailers, suppliers and restaurants to unlock the regenerative potential of global food systems.

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