Over 50% of all global consumers are checking labels for sustainability credentials and shopping for more eco-friendly products.
HowGood is offering retailers product sustainability attributes, free of charge, to improve the shopping experience and empower shoppers to make higher impact purchases.
Millennial and Gen-Z consumers currently have the largest combined purchasing power in the United States and worldwide. And, 75% of millennials say sustainability is important when buying consumer packaged goods.
Partner with HowGood to receive validated sustainability assessments of all products on-shelf and display relevant attributes to help facilitate shopping decisions.
Recent research has shown that 70% of shoppers will pay more for a sustainable product, and 88% of shoppers would like brands to help them be more environmentally friendly and ethical.1
Take advantage of increasing demand for sustainable products, and leverage the world’s largest product sustainability database to grow margins for both vendor and owned brands.
As consumer interest in sustainability continues to grow, sustainable brands will gain a competitive edge. Leading the market will require retailers to be proactive and more cognizant of the brands they carry.
Save time and resources understanding every brand’s sustainability credentials. Use validated attributes to assess your portfolio of brands.
Did you know?
85% of top US and EU-based retailers only display the “organic” attribute2
2 HowGood industry research, March 2022
…yet over half of global consumers are looking for more information on product sustainability.3
3 PwC December 2021 Global Consumer Insights Pulse Survey
Capture shopper attention with sustainability attributes that show real impact
Products with a minimal carbon footprint (Greenhouse Gas Emissions).
Products made without high-energy processing.
Products containing a minimal number of simple ingredients.
Products made from ingredients grown in a way that benefits the local ecosystem.
Products made from all plant-based ingredients.
Products with high nutritional value and low environmental impact.
Products made from ingredients grown without synthetic fertilizers and pesticides.
Products made by companies that meet the highest standards of social and environmental performance.
…plus hundreds more sustainability attributes globally
Click here to find out how you can join the coalition and share your sustainability attributes with retailers.
HowGood is a Saas sustainability intelligence platform with the world’s largest product and ingredient impact database. We partner with brands, retailers, suppliers and restaurants to unlock the regenerative potential of global food systems.
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