HowGood in the News


October 2016
HowGood Food Rating System with Crystal Young
"Jessica, a Food Cellar customer, says this rating system simplifies her shopping experience, helping her zero in on products she can feel good about."
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April 2016
The Chipotle Effect
"If we want farms to be more sustainable, we have to make it possible for farmers to make more money per calorie than they're making right now."
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August 2015
Spotlight: HowGood Rates Food Items on Sustainability
"It can be difficult for consumers to know which products are actually organic, sustainable or otherwise socially conscious."
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August 2015
How Good Is It?
"Founded in 2007 by brothers Arthur and Alexander Gillett, and in collaboration with many industry insiders, including farmers and academics, the organization is already making a difference in how consumers shop for groceries."
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July 2015
The Best Source of Information on the Food You Eat
"Chances are, you don't know the nitty gritty details about the company that makes your boxed pasta or bottle of orange juice - but you can."
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July 2015
5 Apps to Help People Live a More Sustainable Life
"[HowGood] literally tells you how good something is for your health and the environment, and projects socially-based ratings for over 100,000 products."
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July 2015
18 Startups that are Putting Brooklyn on the Map
"Greenpoint-based, HowGood awards ratings to the food products in the market and therby creates an incredibly trustworthy source of information for consumers to find out 'how good' a particular food item is."
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June 2015
How Good Is Your Food? These Two Brothers Are Reshaping Sustainable Food, Starting In Aisle One
"The best part about HowGood? It’s working, and it’s leveraging the majority’s interest in supporting sustainable food to make it happen."
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June 2015
Aged door opens onto new eatery with Spanish flair
"When deciding among dozens of cereal options - or even just picking a peanut butter or bottle of grape juice - customers at the Downtown Albuquerque Lowe's grocery store now have something else to consider beyond price, nutrition and taste."
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June 2015
No artificial ingredients: what it takes to get synthetics out of Coke and Cheetos
That said, all this effort...won’t necessarily make the products much healthier, says Arthur Gillett, co-founder of HowGood...In many cases, he says, removing artificial ingredients is just 'making bad food slightly more palatable.'
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June 2015
HowGood App Helps Good Food Producers & Grocery Stores Increase Sales​
"Our customers and owners care a lot about how good the companies are that we support, and after surveying our network we heard loud and clear that our customers prefer to buy sustainable products from socially responsible companies,” - Joy Rust, director of marketing, for Common Ground Co-op. 
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May 2015
Grocery Labels for Do-Gooders
"The cheerful, green HowGood labels dotting the shelves felt reassuring, and that’s the point. What shopper hasn’t stood paralyzed in the poultry section, wondering whether to blow an extra $5 on the supposedly cage-free chicken?"
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April 2015
Food sustainability rating system hits the shelf rather than the package
"Overall, the number one word people associated with sustainability is 'quality.' By showing off the sustainable products sold in stores, grocers also get a sales lift. It’s win-win."
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April 2015
You Should Be Eating Saukraut
"HowGood factors things like worminess, pesticide use, and 60 other elements into a food’s total score. Total impact of the corporate choices the food’s producer makes is also taken into account."
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March 2015
Changing Plates: The future of food Part 3: NYC food startup
"A New-York based startup is trying to shake-up the food industry with an app that tracks major food brands based on their environmental and social impact."
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March 2015
Spotlight: HowGood
"In essence, HowGood allows users to look past the pretty packaging and advertising ploys to gain a better understand about products and purchase ones that are best for their health and the environment."
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March 2015
5 Ethical Chocolate Experiences in Brooklyn
“Shoppers are craving real, healthy, tasty food. Organic, strong tasting, fair trade chocolate is a gateway to that real food, a way to spend a little more on something we already give ourselves permission to splurge on.”
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February 2015
HowGood Is Your Product Rating System
"The in-store rating system delivers the team's research straight to consumers in the moments when product info is needed most, while the database of over 100,000 products, the largest food sustainability database in existence, rates food products based on sustainability, environmental impact and social responsibility."
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December 2014
25 Hot NYC Startups You Need To Watch
"Customers are increasingly concerned with buying and eating healthy, sustainable food, and HowGood seems to have hit a sweet spot in terms of consumer concern."
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September 2014

Food Rating System HowGood Launches Mobile App
"HowGood is simple -- give shoppers information they can engage with and can't find elsewhere to help them buy products that are the best for their health, society and the environment." - Rick Heitzmann, managing director of FirstMark.
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September 2014
Brooklyn tech company rates your food
"How good is HowGood? Well, it's the rare startup that received stimulus funding—the grant was for companies focused on environmental issues."
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September 2014
HowGood, Now With $2M In Funding, Releases Apps
For More Sustainable Grocery Shopping

"HowGood looks at nearly every factor that goes into a food’s production, even things most consumers don’t think about when dropping items into their shopping cart – like carbon emissions or concerns around hazardous waste."
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September 2014
How 'good' is your food? This founder raised $2M to dish on it
"With over 60 industry-specific indicators per food item, from ingredient sourcing to labor practices, to environmental sustainability, the site has rated over 100,000 products with a rating system that can be seen in food stores in 20 states."
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September 2014
New Mobile App Offers Database of Sustainable Product Ratings
"With HowGood’s mobile app, shoppers can more easily take advantage of the research and ratings provided for each food product in a store based on sustainability, social impact and environmental friendliness..."
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November 2013
HowGood Shelf Tags Measure Sustainability
"One foil for consumers is that...there hasn’t been an easy way for them to know much about the companies they are buying from. To better inform shoppers, 20 independent retailers have implemented the third-party HowGood rating system that tells customers just how sustainable or 'how good' a product is."
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