HowGood in the News


May 2017
I Used an App to Buy Only Ethical Food. It Was Really Hard.
"The app that led to my banana boondoggle was created by brothers Arthur and Alexander Gillett in 2007 with the aim of creating an unbiased, one-stop source of information about food companies' ethical practices and histories, cutting through the confusing web of product labels, academic studies and Internet hot takes to separate the greenwashers from the genuine foodie heroes."
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May 2017
Ethical Shopping Goes Mobile with HowGood's Updated App
"The HowGood rating system is already used in hundreds of stores across 26 states, but its expanded app puts that information in the hands of consumers. It is a potentially powerful tool that could change consumer buying habits and, ultimately, drive retailers towards stocking more ethically produced products."
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May 2017
Is it just greenwashing? HowGood's updated mobile app to help consumers sift out the fakers
This new app release allows every consumer access to the world's largest database of sustainable food, encouraging smarter purchasing decisions wherever they shop.
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May 2017
Finding the Best Organic Products 
HowGood is a food rating system that lists the top organic and natural foods, helping you to easily navigate food label clutter.
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April 2017
How America's Push to Live Healthier is Changing Food Labels
"Whether it's organic, gluten-free or non-GMO, consumers are demanding more information about what's inside the stuff they eat and drink. Jenny and guest host Craig Giammona examine how this demand for information is playing out in grocery stores."
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March 2017
From Williamsburg to Dumbo, 23 Brooklyn Startups and Tech Companies You Should Know
"HowGood is all about educating consumers on what they're eating. From pasta to produce, HowGood collects data from over 350 sources that oversee food production from source to store, and rates the items with a Good, Great, and Best system." 
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March 2017
Informing Decisions
"Consumers often claim to be confused by labels such as organic, all-natural, sustainable and healthy. A new product labeling system, created and developed by HowGood, may be just what's needed to help shoppers buy with confidence." 
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March 2017
HowGood Raises $4.2 Million for Sustainable Retail Ratings
"The Brooklyn-based startup offers consumers a sustainability and responsibility guide for 200,000 food, drink, personal care items and home goods. HowGood's data on environmental, health and trade impacts includes packaging, chemicals and labor practices."
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March 2017
Investments: HowGood Rates Product Sustainability, Sees $4.2M Series A
"Consumers are more interested than ever to know what's in their food. Enter HowGood. Founded in 2007, the Brooklyn-based data startup assesses and ranks consumer products, companies, individual ingredients and chemicals used in the growing and production process for their environmental, health and trade impacts."
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March 2017
This week in N.Y.C. funding news: Snap, PebblePost, Urban-X, HowGood 
"Brooklyn consumer data company closed a $4.2 million round of Series A financing. HowGood develops the world's largest database of sustainable food and consumer products ratings."
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March 2017
HowGood Raises $4.2M in Series A Financing
"HowGood intends to use the funds to grow product information available to consumers including rollout into key vertical areas such as personal care and household items as well as to expand among major supermarket chains nationwide."
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March 2017
HowGood Rakes in $4.2M to Cultivate Socially-Conscious Product Rating Platform
"HowGood's platform sounds like the perfect tool for uniting product manufacturers who have gone the extra mile to be responsible with consumers who shop and consume responsibly."
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March 2017
Sustainability Rating Company HowGood Raises $4.2m Series A Financing
"HowGood wants to streamline the plethora of labels and certifications that clutter the packages of food and beverage products. The best part is, no package redesign or additional certification is necessary for the brands and manufacturers."
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March 2017
Grocery Tracker: Sustainable Insight
"Another rough week for grocery stocks, with one notable exception- Ahold Delhaize. New York-based consumer data company HowGood provides their increasingly sustainability-minded customers with ratings and signage on grocery products' environmental, health and trade impacts."
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March 2017
HowGood Raises $4.2 Million to Guide Shoppers to Products that Match Their Values
"Millennial consumers care about the sustainability of what they buy more than any other generation that came before them. HowGood is helping retailers answer every question these discerning customers may have."
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March 2017
It's a Spectable
"HowGood, a New York-based database of sustainable food and consumer products ratings, has raised $4.2 million in Series A funding. Backers include FirstMark Capital, Contour Venture, Serious Change, Great Oaks Venture, High Line Venture Partners, Jake Lodwick and Joanne Wilson."
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March 2017
Retail: HowGood Rates Product Sustainability, Sees $4.2M Series A
"A number of major retail studies have shown that millenial consumers value the sustainability of brands and products when making purchases. New York-based consumer data company HowGood provides these increasingly sustainability-minded consumers with ratings and additional information on grocery products."
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February 2017
Why Independent Food Certification Might Be More Important
"Many are worried that the new administration could drop the ball when it comes to recent improvements to labeling, sustainability, promotion and alerting consumers about genetically modified foods. HowGood believes that it can keep this information in front of the consumer with its own ratings and transparency."
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February 2017
Will Third Party Certifications Replace Regulations and Oversight for Food?
"HowGood helps identify better sourcing and processing standards, more wholesome ingredients, humane treatment of animals, and fair policies for workers, which is a huge chunk of what a lot of shoppers want to know. And they provide the backup for their conclusions."
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February 2017
What's the Deal With Sustainable Shopping?
"You can make more sustainable choices when you shop. Alexander Gillett, the CEO of the free HowGood food rating app, is sharing three factors to consider to keep your shopping cart sustainable."
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January 2017
Supermarkets Look to Sustainability as the Next Organic
"Giant's pilot ratings program, developed by Brooklyn, NY-based HowGood, comes as more and more consumers want to know how their food is grown and made, and retailers are looking for ways to give them information in a digestible way."
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January 2017
HowGood Can an In-store Rating Be? Giant Puts it to the Test
"The folks behind HowGood believe if their ratings were included in every one of the more than 6,000 Ahold-Delhaize stores in the US, it could effectively promote 18 million more sustainable products every week, and shift 8% of America's food stream toward better buying practices."
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January 2017
HowGood Food Sustainability Ratings
"Now that sustainability has been forecast as the biggest food trend for 2017, the health food market is only set to grow. But what's really healthy? Luckily there's HowGood, an independent research organization that created an in-store rating system to identify industry leaders in healthy food."
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January 2017
Giant Testing Sustainability Shelf Tag Ratings
"Ahold Delhaize's Giant-Landover division has begun testing a shelf-tag sustainability rating system from HowGood. Officials say HowGood ratings spark sales of top-rated items."
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January 2017
HowGood: Bringing You All the Info You Need to Shop Smart
"HowGood is a NY-based startup launched in 2007. Their goal: to help shoppers become better informed about which food brands are best, without forcing them to do all the heavy lifting."
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October 2016
5 NYC Tech Companies Reimagining How We Eat
"HowGood spent 8 years building out a comprehensive food sustainability database to guide consumers on which brands to buy. Today, you can access that information on their website, app or on in-store advertising. No one wants to eat eggs that come from tortured hens, and now it's easy to tell the difference." 
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October 2016
HowGood Food Rating System with Crystal Young
"Jessica, a Food Cellar customer, says this rating system simplifies her shopping experience, helping her zero in on products she can feel good about."
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September 2016
HowGood Announces Best Brands Rating Directly on Packaging
"Grocer program shows 32% lift in sales with HowGood sustainability ratings."
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September 2016
This Brooklyn Company is Making it Easy to Eat Ethically
"Everything you buy sends a powerful, unambiguous message to producers. They're going to make whatever you buy - that's how the market works."
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April 2016
The Chipotle Effect
"If we want farms to be more sustainable, we have to make it possible for farmers to make more money per calorie than they're making right now."
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August 2015
Spotlight: HowGood Rates Food Items on Sustainability
"It can be difficult for consumers to know which products are actually organic, sustainable or otherwise socially conscious."
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August 2015
How Good Is It?
"Founded in 2007 by brothers Arthur and Alexander Gillett, and in collaboration with many industry insiders, including farmers and academics, the organization is already making a difference in how consumers shop for groceries."
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July 2015
The Best Source of Information on the Food You Eat
"Chances are, you don't know the nitty gritty details about the company that makes your boxed pasta or bottle of orange juice - but you can."
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July 2015
5 Apps to Help People Live a More Sustainable Life
"[HowGood] literally tells you how good something is for your health and the environment, and projects socially-based ratings for over 100,000 products."
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July 2015
18 Startups that are Putting Brooklyn on the Map
"Greenpoint-based, HowGood awards ratings to the food products in the market and therby creates an incredibly trustworthy source of information for consumers to find out 'how good' a particular food item is."
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June 2015
How Good Is Your Food? These Two Brothers Are Reshaping Sustainable Food, Starting In Aisle One
"The best part about HowGood? It’s working, and it’s leveraging the majority’s interest in supporting sustainable food to make it happen."
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June 2015
Aged door opens onto new eatery with Spanish flair
"When deciding among dozens of cereal options - or even just picking a peanut butter or bottle of grape juice - customers at the Downtown Albuquerque Lowe's grocery store now have something else to consider beyond price, nutrition and taste."
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June 2015
No artificial ingredients: what it takes to get synthetics out of Coke and Cheetos
That said, all this effort...won’t necessarily make the products much healthier, says Arthur Gillett, co-founder of HowGood...In many cases, he says, removing artificial ingredients is just 'making bad food slightly more palatable.'
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June 2015
HowGood App Helps Good Food Producers & Grocery Stores Increase Sales​
"Our customers and owners care a lot about how good the companies are that we support, and after surveying our network we heard loud and clear that our customers prefer to buy sustainable products from socially responsible companies,” - Joy Rust, director of marketing, for Common Ground Co-op. 
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May 2015
Grocery Labels for Do-Gooders
"The cheerful, green HowGood labels dotting the shelves felt reassuring, and that’s the point. What shopper hasn’t stood paralyzed in the poultry section, wondering whether to blow an extra $5 on the supposedly cage-free chicken?"
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April 2015
Food sustainability rating system hits the shelf rather than the package
"Overall, the number one word people associated with sustainability is 'quality.' By showing off the sustainable products sold in stores, grocers also get a sales lift. It’s win-win."
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April 2015
You Should Be Eating Saukraut
"HowGood factors things like worminess, pesticide use, and 60 other elements into a food’s total score. Total impact of the corporate choices the food’s producer makes is also taken into account."
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March 2015
Changing Plates: The future of food Part 3: NYC food startup
"A New-York based startup is trying to shake-up the food industry with an app that tracks major food brands based on their environmental and social impact."
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March 2015
Spotlight: HowGood
"In essence, HowGood allows users to look past the pretty packaging and advertising ploys to gain a better understand about products and purchase ones that are best for their health and the environment."
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March 2015
5 Ethical Chocolate Experiences in Brooklyn
“Shoppers are craving real, healthy, tasty food. Organic, strong tasting, fair trade chocolate is a gateway to that real food, a way to spend a little more on something we already give ourselves permission to splurge on.”
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February 2015
HowGood Is Your Product Rating System
"The in-store rating system delivers the team's research straight to consumers in the moments when product info is needed most, while the database of over 100,000 products, the largest food sustainability database in existence, rates food products based on sustainability, environmental impact and social responsibility."
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December 2014
25 Hot NYC Startups You Need To Watch
"Customers are increasingly concerned with buying and eating healthy, sustainable food, and HowGood seems to have hit a sweet spot in terms of consumer concern."
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September 2014

Food Rating System HowGood Launches Mobile App
"HowGood is simple -- give shoppers information they can engage with and can't find elsewhere to help them buy products that are the best for their health, society and the environment." - Rick Heitzmann, managing director of FirstMark.
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September 2014
Brooklyn tech company rates your food
"How good is HowGood? Well, it's the rare startup that received stimulus funding—the grant was for companies focused on environmental issues."
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September 2014
HowGood, Now With $2M In Funding, Releases Apps
For More Sustainable Grocery Shopping

"HowGood looks at nearly every factor that goes into a food’s production, even things most consumers don’t think about when dropping items into their shopping cart – like carbon emissions or concerns around hazardous waste."
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September 2014
How 'good' is your food? This founder raised $2M to dish on it
"With over 60 industry-specific indicators per food item, from ingredient sourcing to labor practices, to environmental sustainability, the site has rated over 100,000 products with a rating system that can be seen in food stores in 20 states."
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September 2014
New Mobile App Offers Database of Sustainable Product Ratings
"With HowGood’s mobile app, shoppers can more easily take advantage of the research and ratings provided for each food product in a store based on sustainability, social impact and environmental friendliness..."
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November 2013
HowGood Shelf Tags Measure Sustainability
"One foil for consumers is that...there hasn’t been an easy way for them to know much about the companies they are buying from. To better inform shoppers, 20 independent retailers have implemented the third-party HowGood rating system that tells customers just how sustainable or 'how good' a product is."
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