HowGood Announces New Partnership with the Independent Natural Food Retailers Association (INFRA)
Brooklyn, NY – HowGood announced the launch of a strategic partnership with the Independent Natural Food Retailers Association (INFRA) effective April 10th, 2014. HowGood and INFRA will partner to make HowGood ratings available to the member stores of INFRA. INFRA stores will have the option of implementing HowGood’s program for a discounted rate which will be exclusive to INFRA members.
HowGood anticipates that this will make their sustainability ratings more accessible to a group of stores seeking to bring high-quality natural and organic food to their communities. This partnership represents a valuable step towards more consumers being armed with comprehensive information about the environmental and social implications of their food choices.
“We’re thrilled to begin partnering with INFRA,” said the CEO of HowGood, Alexander Gillett. “The caliber of stores they attract and the conscientiousness of their customer-base will allow HowGood to have a deeper impact on the food system.”
HowGood independently researches and rates the environmental and social impact of food. They comprehensively research products on 60-70 different indicators and distill the research into a simple rating. Partner grocers display the HowGood ratings on their shelves, making the research accessible and usable for customers.
The Independent Natural Food Retailers Association is owned and governed by independent natural and organic food retailers of all sizes working together to leverage their voice in the industry. They unite their members for the purpose of providing operational support, leveraging purchasing power, and engaging in other marketing activities.
Director of Sales, HowGood
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