Speaking on behalf of the B2B suppliers out there, I would say from a sustainability perspective, the more standardized things are the easier it is to get things done. What you’re competing against in standardization is that companies are seeing double-digit growth from their sustainable brands or products. So it’s really hard to say, I want to differentiate to drive growth, but then I’m gonna align to a common standard that all my competitors are using as well.
The fact that we already have regulations and many more in the coming years on human rights, forced labor, and sustainability reporting, this is proving that sustainability is here to stay. It is very well known that regulations are not fast to be implemented. We see so much effort in this direction now because this is relevant and we cannot escape anymore. We have to accelerate.