How can regenerative brands set themselves apart and appeal to retailers? Why does supplier-data transparency benefit both brands and retailers? Can sustainable brands and retailers keep their competitive edge when sustainability has become table stakes for many of their traditional counterparts?
We’re sharing wisdom from HowGood’s most recent Innovation Series in which retailers and the brands they carry discussed moving toward a triple-bottom-line win for people, planet, and their businesses.
#1: Sourcing regenerative ingredients with scalability in mind from the start can help mitigate supply disruptions down the road.
#2: Brands that can provide in-depth sourcing information have a leg-up with retailers who want to vet product sustainability claims.
#3: Retailers recognize that customers vote with their dollar, especially as millennials and gen-z take over as the largest consumer group.
#4: Brands and retailers that are committed to ethical sourcing are necessary for regenerative farmers to thrive.
#5: Partnering with larger brands to maximize logistical capacity can lead to savings for regenerative producers and the consumer.
#6: Innovation can give sustainable retailers an edge when competing with traditional counterparts who are moving in on the sustainable space.
To learn more from food industry experts check out our full Innovation Series.