Expo West 2024

ANAHEIM, CA | MARCH 12-16, 2024

Stop by our booth

Come stop by booth #1726 in Hall B (the Natural & Specialty Food Section) anytime from Thursday 3/14/24 to Saturday 3/16/24!

We will also have a booth at Climate Day on Tuesday, 3/12/24 in the Marquis Ballroom of the Anaheim Marriott.

Join us for the following events


From Marketing to Movement Building: The Role of Industry in Driving Climate-Friendly Eating Habits

MARCH 12, 2024 | 10:15 - 11:15 AM PST


Climate Day Reception & Community Resource Fair

MARCH 12, 2024 | 5:30 - 7 PM PST

Grab a cold bevvy and appetizers, and let all of your new climate know-how soak in! Don’t miss this opportunity to network and further your climate journey at the Community Resource Fair.


Sustainable Success: Navigating the Green Wave in Product Marketing

MARCH 13, 2024 | 4:45 - 5:30 PM PST

Join HowGood, the world’s largest sustainable ingredient database, and New Hope’s MarketReady Insights for a pragmatic exploration into measuring product sustainability and crafting impactful claims. Uncover strategies to promote your brand responsibly, avoiding potential regulatory pitfalls while riding the wave of consumer interest in eco-friendly products.


Regenerative Agriculture Dinner & Drinks

MARCH 13, 2024 | 7 - 10 PM PST

Join us Wednesday night on the ground floor at Anaheim Packing District — a public food hall with many options for each attendee to purchase food & drinks. This event is hosted by HowGood, Regen House, ReGrow, Climate Collaborative, GoodSam, Simple Mills, reNourish Studio, White Leaf Provisions, and MadAg.


Elevate Your Brand: How to Leverage Beacon Discovery to Boost Brand & Product Visibility

MARCH 14, 2024 | 10 - 11:30 AM PST

Dive into the dynamic world of responsible marketing as SPINS (leading POS and data analytics business), MarketReady (New Hope’s regulatory consulting service), HowGood (the largest sustainable ingredient database in the world), and Beacon Discovery (the discovery and matchmaking tool at Natural Products Expo) share key insights on sales data, sustainability practices, regulatory compliance, and discovery tactics.
Afterward, connect with representatives from each business to gain personalized guidance on marketing your products responsibly, measuring sustainability impact, and ensuring your brand stands out at events. It’s your chance to fuse knowledge with action for a lasting impact in the marketplace.


Natural Products in the Age of AI: Practical Tools for Innovation & Impact

MARCH 14, 2024 | 2:15 - 3:15 PM PST

Generative AI is rapidly changing the food industry, and we are at a critical moment to shape how it is used to automate, innovate, and streamline operations. If you are wondering how best to harness the power of artificial intelligence to gain market share and differentiate your products, join us to hear directly from the companies at the leading-edge of AI in the food industry. This session will feature 5-minute “Ignite”-style demos from a variety of platforms woking at the cutting edge of food and tech, delivering a rapid overview of how, where, and why AI can support your operations and boost sales. Conversation will be focused on solutions for: Supply Chain Risk, Consumer Trends, Product Innovation, Contract Manufacturing, and Marketing and Sales.


The Expo West NEXTY After Party

MARCH 14, 2024 | 7:30 - 9 PM PST

Join us for an unforgettable evening at the The Expo West NEXTY After Party! Keep the “prom” fun going and join us at the after party! Connect with the people behind Beacon Discovery™, and with HowGood, the world’s largest database for natural and organic ingredients. Located at FiRE+iCE on Disney Way in Anaheim, CA, this in-person event promises to be an exciting celebration of how our partnership advances sustainability within the natural products industry. Don’t miss out on this fantastic opportunity to connect, learn, and have a great time. See you there!
Please note, you must have a valid Natural Products Expo badge and a ticket to gain entrance to this event. Please reach out with any questions!
Make bold sustainability claims with confidence
Take a tour of HowGood’s sustainability intelligence platform

Learn more about our partnership with New Hope Network

HowGood proudly partners with Beacon Discovery to bring the world’s largest product sustainability database into the hands of emerging brands.
HowGood Latix x Beacon
Use HowGood’s Sustainability Intelligence platform to differentiate your brand
Latis, our cross-functional SaaS platform, helps you stand out with sustainability claims, carbon reporting and impact-driven innovation tools.
Update your listing in Beacon Discovery to reflect your specific sourcing practices
Ensure your “HowGood Impact Estimate” in Beacon Discovery reflects your sustainable sourcing initiatives by uploading ingredient information through HowGood’s data portal.


Upload ingredient form

Get discovered by SMEs & FMCGs and/or enhance your customer relationships by adding your ingredients to HowGood's Supplier Portal for the Big Food Redesign Challenge.


Beyond The Baseline: How to Unlock Quantifiable Carbon Reduction Strategies

MARCH 7, 2024 | 11 AM – 12 PM EST
Join us for a practical roadmap for carbon reduction and unlock progress toward your decarbonization goals.