It’s time we redesign the way we make food. The current food system is a primary driver of biodiversity loss and accounts for a third of global greenhouse gases. We can, and must, redesign our food system to allow nature to thrive.

Everything around us is designed – including our food products, takeaways, and restaurant meals. But imagine if it was designed for people and planet to thrive. What if our food could help tackle climate change and protect biodiversity? We think it’s possible, but we all have a role to play.

So the Ellen MacArthur Foundation, in partnership with the Sustainable Food Trust and with delivery supported by HowGood, is launching the Big Food Redesign Challenge (Challenge). Its aim is to inspire the food industry to apply the principles of circular design to food, highlighting its potential to regenerate nature. ​

If you’re a farmer, grower or ingredient supplier who is putting nature at the centre of your decision making, we’re asking you to become visible! ​

Food businesses, big and small, will participate in the Challenge. In doing so they will seek to connect with farmers, growers and suppliers who are prioritising outcomes for nature, whether by adopting agro-ecology, agroforestry, conservation agriculture, or other approaches that support regenerative outcomes for nature.

Challenge participants will use the HowGood system to help them understand the impact of their ingredient choices. Submitting your ingredient information via HowGood’s Supplier Portal will make it visible to Challenge participants, showcasing your efforts and enabling you to forge new customer relationships.

To make a submission, click the link below which will take you to the HowGood Supplier Portal for the Big Food Redesign Challenge.

Go to the Supplier Portal for the Big Food Redesign Challenge to get started!

Do you already supply an organisation you think might like to take part in The Big Food Redesign Challenge?
They can find out more here.

Supported by:



The Ellen MacArthur Foundation (Foundation) is running the Big Food Redesign Challenge (Challenge). The Sustainable Food Trust is working with the Foundation to deliver the Challenge. This webpage and the supplier portal (Supplier Portal) is hosted, managed and run by HowGood, Inc. (HowGood) only. The Foundation has contracted HowGood to provide this webpage and the Supplier Portal in order for Challenge participants to discover farmers, growers and ingredient suppliers.

The Foundation makes no representations and gives no warranties, assurances or undertakings (express or implied) in connection with HowGood, the Sustainable Food Trust, this webpage, the Supplier Portal or any of its contents (as to its accuracy, integrity, completeness, quality, fitness for any purpose, compliance with law, or otherwise). The Foundation does not monitor or moderate the HowGood website, data and information submitted to the Supplier Portal, the Supplier Portal or any other external websites or resources linked or referred to in this webpage. The Foundation does not purport that the Supplier Portal (or the data and information submitted to it) is comprehensive and all or any of its contents shall not be construed as advice of any kind and any reliance on it is at the user’s own discretion and risk.

To the maximum extent permitted by any applicable law, the Foundation, each entity within its group and each of its associated charities and their respective employees, workers, officers, agents and representatives disclaim in full all liability for any loss or damage of any kind (whether direct or indirect and whether under contract, tort, breach of statutory duty or otherwise) arising under or in connection with the actions or inactions of HowGood or the Sustainable Food Trust, this website, the Supplier Portal and any data and information therein. Notwithstanding the above, the Sustainable Food Trust also disclaims in full all liability for any loss or damage of any kind arising under or in connection with the actions or inactions of HowGood or the Foundation, this website, the Supplier Portal and any data and information therein.

The Foundation’s contribution to this website and the Supplier Portal do not indicate any partnership or agency relationship between HowGood and the Foundation (beyond the supplier relationship mentioned above), nor the endorsement by the Foundation of any of HowGood or the Supplier Portal’s contents, conclusions or recommendations.

The Foundation is not a supplier of, or otherwise affiliated with, and does not recommend or endorse, any third party or the products or services referred to on this website or the Supplier Portal or otherwise by HowGood.


Upload ingredient form

Get discovered by SMEs & FMCGs and/or enhance your customer relationships by adding your ingredients to HowGood's Supplier Portal for the Big Food Redesign Challenge.


From CSR to ROI: The Business Case for Sustainability

June 21, 2023 | 2-3 pm EST

The business case for why food designers should measure, improve and communicate the sustainability impact of their products.