We’ve been in a world where getting off animal protein and getting on the plant protein gets a lot of attention. That has penetrated the public’s attention and field of view, but that’s not the whole problem with agricultural emissions. The more widespread the themes and real-world numbers that we can communicate in a way that is contextualized for the consumer the greater the impact on our supply chains.
We’re just beginning to see a desire from consumers to know the climate impact of a product and to know what a company is doing to reduce and compensate for their climate impact. It used to be that a company could easily say “this is a carbon-neutral product” without anything to back it up. That is not the case anymore, consumers want to see what is behind those claims.
What we really need is to come up with some kind of standard carbon measurement method that is followed in order to receive the carbon credits. I don’t know how that’s going to happen or what kind of legislation will have to be in place. But the question is, how will we all work together?