Crop Commercialization June 19, 2020 by Leah Wolfe

A few themes we explore in this session:

  • How can we decolonize our mindset when it comes to demand for more diverse crops?
  • How did the enslavement of black people in America help create the monoculture agricultural system we’re living with today?
  • What role should food brands play in increasing biodiversity and supporting the communities where their ingredients are grown?
Pierre Thiam Yolélé

The chips are our new product, and we are very excited about them because it’s part of the fast-growing snack category and it’s a way to educate people too. Most consumers don’t know what fonio is, they don’t know what these African products are, so if you present it to them in a way that they don’t have to think that through, just grab it and snack it, that’s easier for them. The next step is they’ll see the ingredient as less intimidating and they buy the fonio.

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