We already have vast amounts of agroforestry products that you just can’t identify in the marketplace. We have an amazing regenerative rice production system, but you can’t identify that rice in the store. Grain that’s being produced in agroforestry systems is in our markets, some of our bread, some of our beef and dairy, but you can’t tell when you go to the store. Building the supply chain that can track that information–which I know is what HowGood does–that’s one of the key missing pieces.
HowGood is a SaaS data platform with the worlds largest database on food and personal care product sustainability. With more than 33,000 ingredients, chemicals and materials assessed, HowGood helps leading brands, retailers and restaurants improve their environmental and social impact.