We’ve committed to advanced regenerative agriculture on a million acres by 2030. We’re starting with key sourcing regions and figuring out how can a food company engage with farmers on the ground–many of whom we don’t have a direct contracting relationship with–to help them implement these regenerative systems.
The approach we’ve been piloting focuses first on education, so we’ve partnered with the Soil Health Academy to help instill a regenerative mindset because it’s a really different way of thinking in a different paradigm for a lot of farmers. We have to deprogram that conventional mindset and give a solid foundation in regenerative principles.
A lot of our sourcing sustainability efforts have been focused on outcomes because that’s the ‘so what’ and we want to understand our impact. We can understand what practices are changing, but we want to understand the impact. Personally, I think it has a much stronger narrative when we talk about change in outcomes we care about like soil health and biodiversity and not just about meeting a checklist of practices.