Alexander guides HowGood's business trajectory. Sustainability and ethics ratings are a good idea. Alexander made that idea a reality. Under his leadership, the HowGood ratings now support conscientious shoppers all over the country. Overseeing the business from administration to strategy, he has taken HowGood from concept to game changer.
Arthur oversees the design and implementation of the research program. He liaises with the subject matter experts who help HowGood maintain focus on the simple, clear parameters that truly differentiate between ethically produced, good food and greenwashed junk. Arthur keeps HowGood's ratings the useful, clean and honest resource that they are for thousands of shoppers today.
Joanne provides insight and experience linking food and technology. She is involved with the start-up community as an angel investor and has been a champion of women in tech by starting and co-chairing the Women’s Entrepreneurial Festival with the ITP division of NYU. She is the Chairperson of Hot Bread Kitchen and sits on the board of the Highline in New York City.
HowGood receives subject specific input from experts from all over the world. Stuart Leonard Pimm supports our research effort as one of our academic advisors. He is the Doris Duke Chair of Conservation Ecology at the Nicholas School of the Environment at Duke University. He is a world leader in the study of present day extinctions and what can be done to prevent them. Pimm is the author of over 250 scientific papers and four books. He has been ranked one of the most highly cited environmental scientists for over a decade.
Aaron Tanner is one of the HowGood resource management advisors. Aaron has a detailed practical and theoretical understanding of the mechanisms required to deliver complex sustainability orientated projects within large organisations. Aaron specialises in water use and management. He has both global understanding of water use implications and practical knowledge of water management methods that inform the HowGood research.
Robert serves on the research advisory team as a grower with years of experience with both the restaurant and retail market in Virginia and Tennessee. Over the past two years he has also worked to develop the mechanics of the HowGood research process. His input has ensured that however complex the research process, HowGood’s research has maintained its link to real food.
Pamela’s research at the Harvard School of Public Health focuses on cross-cultural mental health measurement and intervention development and assessment. She earned an MPH from the University of Ghana, where she studied maternal depression in women in rural Ghana. Her regional expertise and her statistical analysis both support the HowGood research in establishing local impact criteria.
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