Our Story
HowGood started as an idea shared between two brothers. We wanted to know which food was worth buying, which food wasn’t. Alexander wanted to start an environmentally minded business; I worked as a financial consultant in London. We both loved our food, but that wasn’t going to help us understand the entire food system, figure out how to grade it, and then package those grades in a manner easily interpreted by shoppers with some interest but no time.
And so began our journey. We started with what’s out there and accepted, and quickly realized how much information there is already. The first thing we needed was a way to classify and organize that info. We started benchmarking companies, and as we got more granular, started benchmarking ingredients. What were the standard ways for growing and processing soy? What were the best practices? Were there ingredients that were always grown well? Were there ingredients that were always bad for either the environment or the people that grew or processed them? As the questions and complexities piled up, we grew an equally formidable team of advisers on specific ingredients, geographic areas, food policy, environmental policy, labor rights and food processing. At the same time, we stay true to the initial question: what food is worth getting excited about?
Our experts tell us what works. They tell us the safest way to grow food. Our team of researchers implements that information. We search, dig, aggregate, count, and present the data that is already there, so that each of us can make great decisions while shopping.
- Arthur
For more information, please visit the home page or contact info@howgood.com.